Keypath is seeking a Marketing Automation Manager (MAM) to join our innovative, highly collaborative marketing team! This role provides a unique opportunity to leverage automation expertise and leadership skills to impact university partners and organizational success.
In this position, you will lead the automated marketing efforts within the organization. This includes both strategic and executionary work related to the planning, development, implementation, and analysis of automated marketing communications. The primary objective of this role is to improve student journey outcomes by engaging students at optimal points along the journey through the most effective channels, and aligning content and messaging in context with the student goals and interactions. A successful candidate for this role will be well-versed in Salesforce Marketing Cloud, automated technology best practices (email and text), and be a data-driven decision maker.
While this role lives in the Marketing function and reports into the Director of Customer Experience, a high degree of cross-functional work is expected, so excellent communication and prioritization skills are a must. The role will work closely with key stakeholders in Marketing as well as, IT, Admissions, Student Success, and Customer Experience to identify and deliver opportunities for improved performance and efficiency.
In addition, you’ll directly manage a Senior Marketing Automation Specialist to help accomplish your goals. Experience with coaching, mentoring and/or managing and developing others will be important to the success of someone in this role.
Responsibilities include but are not limited to:
- Develop a comprehensive marketing automation strategy and roadmap, aligned with business goals and objectives, for Keypath’s university portfolios to improve student lifetime value and increase conversion rates.
- Lead the development and the optimization of scalable automated campaigns that drive improved performance and efficiency throughout each stage of the student journey, including A/B testing customer segments, content, design, and contact strategy.
- Manage a Sr. Marketing Automation Specialist, providing guidance, mentorship, and coaching to support their professional development and performance.
- Provide regular performance feedback and conduct performance reviews for team members, ensuring that individual goals are aligned with team and company objectives.
- Partner with cross-functional teams, including marketing, sales, IT, and analytics, to ensure alignment on marketing automation strategy and goals.
- Develop and maintain project timelines and ensure that projects are delivered on time, on budget, and with high quality.
- Be a center of excellence and subject matter expert on Salesforce Marketing Cloud, email design, build, compliance and strategic best practices and tactics.
- Develop a measurement framework to prioritize projects, spot trends and guide campaign effectiveness for all email, SMS and automation activity and report regularly on performance.
- Address technical difficulties and implement processes to minimize errors and mitigate risk.
- Ensure data collection and marketing communications adhere to spam & privacy laws and implement controls to ensure the accurate execution and delivery of campaigns.
- Develop a deep understanding of the business goals and objectives and align reporting metrics to track progress towards these goals.
- Lead the development of dashboards and the use of data visualization tools to create compelling reports that communicate complex data in a clear and actionable manner to executive leadership and other key stakeholders.
Education: Bachelor’s Degree in Business, Marketing, Communications, Advertising, Project Management or related field of study
Experience & Attributes:
- 6+ years as a marketer, with specific experience in a Marketing Automation role
- Demonstrated success in (and passion for) building and managing a high-performers, including coaching, mentoring and employee development
- Proven hands-on experience building, implementing, and maintaining automated workflows
- Experience creating and/or streamlining processes to improve operational efficiencies
- Excellent stakeholder management skills and ability to communicate technical issues
- Strong numerical reasoning and analytical capability, leveraging success metrics for actionable insights
- Demonstrated critical thinking skills, decision-making, and problem-solving skills
- Desire and ability to work in a fast-paced, multi-tasking, entrepreneurial environment
Technical skills:
- Advanced experience with marketing automation platforms, direct experience in Salesforce Marketing Cloud
- Proficient with Microsoft Office Suite including Outlook, Word, Excel, PowerPoint and Adobe Acrobat.
- Experience with using project management software (i.e. Monday.com, Teamwork, Asana, etc.).
- Experience with using CRM software (i.e. Microsoft Dynamics).
- Familiarity with Google Analytics, WordPress, Drupal, and HTML is an asset but not required.
Preferred Qualifications:
- Recent experience in marketing in higher education or at an Online Program Management company is a plus
- Advanced experience in Salesforce Marketing Cloud
Noteworthy Requirements Specific to Job:
- Inquisitive, lifelong learner
- Passion for understanding consumer psychology and behavior
- Analytical, driven by data metrics
- Driven, with a high level of ownership
- Savvy technologist
- Effective communication skills
- Ability to organize and prioritize tasks
- Ability to inspire and motivate others
Benefits Include
- Competitive Array of Medical, Vision and Dental Insurance
- Company Paid Life/AD&D, Short-Term and Long-Term Disability Insurance
- Employee Assistance Program (EAP)
- Tuition Reimbursement
- Partner Degree Program - Earn a free degree from one of our partner institutions
- RRSP/Retirement Matching Contributions
- Paid Leave Policies
- Generous Paid Time Off Policy
- Professional Development Programs
- Remote/Flexible Work Options
A little bit about us
Keypath Education is a leading global edtech company partnering with some of the world’s leading Universities to create innovative and in-demand online education programs across a range of disciplines. We are a rapidly growing, fast-moving international team who value community, collaboration, innovation, and lifelong learning.
Certified as a Great Place to Work™, we gather teams of experts from marketing, instructional design, web development, finance, and student service backgrounds, to support University partners around the world.
Why Keypath
Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion. We’ve got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony, and cares for our community.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, colour, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state, or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
