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We’ve got our ii open for our next outstanding Marketing Automation Manager
Reporting to the Senior CRM Manager, this role forms an integral part of the CRM team at interactive investor. The CRM team is accountable for building, optimising, and managing a customer communication strategy which delivers on our commercial and customer objectives.
This role is an exciting opportunity for a CRM Automation specialist with a proven record of implementing successful CRM projects in a data-driven marketing role. The role will focus on the use of data and automation, leveraging tools such as Salesforce Marketing Cloud and Einstein AI, to plan, build, and execute CRM campaigns, ensuring we get the right message, to the right customer, at the right time, via the right channel. Experience with Marketing Cloud Personalisation will be highly beneficial.
Requirements
• Utilise our CRM platform (Salesforce Marketing Cloud) to design, build, and execute personalised, multi-channel campaigns and journeys at scale. Experience with Marketing Cloud Personalisation will be highly beneficial.
• Manage data extensions, queries, and automations to efficiently create targeted audience selections.
• Collaborate with the Data team to ensure we have the necessary data, models, and segmentation to effectively reach and engage customers.
• Work with the Analytics team to plan and conduct A/B testing, identifying and implementing optimisations to enhance campaign performance and ROI.
• Advocate for and uphold our operational quality control process to ensure accurate, compliant, and efficient data and audience delivery.
• Enhance operational efficiency through automation and process improvements.
• Serve as the first line of Risk/Compliance defence by ensuring adherence to business processes and regulatory standards set by the FCA.
• Make informed risk decisions, challenge management recommendations, and adhere to the Risk Management Framework.
• Review and support the risks and controls within the department as part of the first line of defence.
Skills and experience:
• Proven experience in CRM roles within data-driven online marketing environments.
• Hands-on experience with Salesforce Marketing Cloud.
• Solid understanding of core marketing automation technologies, including SQL, HTML, CSS, and database infrastructures.
• Skilled in designing, delivering, and optimising multi-channel communications, both automated and ad-hoc.
• Demonstrated ability to translate data insights into actionable recommendations.
• Experience with robust test-and-learn methodologies to enhance performance.
• Analytical and data-driven, with a focus on scalability.
• Exceptional attention to detail.
• Strong communication skills, with the ability to convey insights and recommendations effectively.
• Methodical approach to work, adept at managing competing demands and prioritising tasks.
• Quick problem-solving skills, with the flexibility to adapt to evolving business needs.
Conduct rules The FCA Conduct Rules underpin our actions as an organisation and are essential for every role at ii:
• Act with integrity.
• Act with due skill, care, and diligence.
• Be open and cooperative with the FCA, PRA, and other regulators.
• Pay due regard to the interests of customers and treat them fairly.
• Observe proper standards of market conduct.
