Marketing Automation and WCM Lead

The IT Marketing Automation and WCM (Web Content Management) Lead is responsible for partnering with Digital Sales & Marketing teams for planning, execution, and optimization of marketing automation and WCM  strategies to drive lead generation, customer engagement, and sales growth. This role requires a blend of technical expertise, strategic thinking, and marketing acumen to implement and manage WCM and marketing automation platforms, integrate various WCM and marketing technologies, and enhance the overall efficiency of marketing campaigns.

You would be expected to :

• Develop and implement comprehensive WCM  and marketing automation strategies that align with business objectives.
• Design and develop web architecture, ensure optimal performance, scalability, and security of web platforms
• Monitor and analyze web performance metrics, making recommendations for improvements
• Identify opportunities to enhance lead generation, lead nurturing, and customer retention through automation.
• Oversee the implementation, configuration, and management of WCM (AEM) and marketing automation platforms (AEM, Adobe Launch, Audience Manager, CDP, Target etc.)
• Ensure seamless integration of the WCM and marketing automation platform with Corporate websites, other marketing technologies and CRM systems (e.g. SAP Commerce, Service Cloud etc.).
• Ensure content and data accuracy and integrity within the WCM and marketing automation platform and connected systems.
• Implement data segmentation and targeting strategies to personalize marketing efforts
• Analyze and report the performance of WCM and marketing automation campaigns, providing regular reports and insights to stakeholders.
• Provide data-driven insights to optimize campaign performance and ROI
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and industry best practices in all marketing automation activities.
• Stay up-to-date with the latest trends and advancements in marketing automation and related technologies
• Work closely with the marketing, Sales, and IT teams to ensure alignment and integration of WCM and marketing automation strategy and efforts.

Provide training and support to team members on best practices and effective use of the WCM and marketing automation platform.

The IT Sales, Marketing team at Western Digital is responsible for enabling our marketing and sales teams with cutting edge solutions. We use variety of state of the art technologies to provide the best of the breed solutions that have excellent User Experience and are effective and efficient for our customers as well as internal business users. Passion for User Experience, Innovation, Simplification and Speed are core to our team.

• Overall 10+ years of IT experience and WCM and Web Architecture with at least 5 years focused on Adobe Experience Manager (AEM).
• 5+ years of experience in marketing automation, digital marketing, Web Architecture.
• Proven experience with WCM and marketing automation platforms (e.g., AEM, Adobe Experience Platform, Target, Analytics, CDP).
• Strong understanding of Web Architecture and marketing automation technologies and best practices.
• Proficiency in AEM, including templates, components, workflows, and DAM.
• Strong understanding of web architecture principles and best practices
• Familiarity with DevOps practices and tools, such as CI/CD pipelines, version control (Git), and containerization (Docker)
• Experience with A/B testing and conversion rate optimization.
• Knowledge of SEO, SEM, and other digital marketing disciplines
• Excellent project management and organizational skills.
• Strong analytical and problem-solving abilities
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment

Equal Employment Opportunity
Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the “Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here: Pay Transparency Nondiscrimination Provision (dol.gov)

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be 11/06/2024 (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.