As the Marketing Automation and Marketo Expert (m/f/d) you are responsible for the cross functional commercial development of a Marketo based marketing automation strategy. You will also own both the setup of campaigns, strategic support of the commercial teams on implementing cross functional digital sales tasks in order to improve INNIO’s digital marketing success. Being a system expert within Marketo will allow you to collaborate closely with the commercial business development team and all other involved stakeholders like INNIO’s Communications and Marketing Department. Strong expertise with Marketo, experience of managing Marketo instances and integration with CRM systems such as SFDC are mandatory.
At INNIO we offer you:
- An innovative and international working environment
- Flexible working time model (depending on position and role)
- Health We Care Program – including company sport activities
- Moving cost support for new employees in accordance with policy
- Good connections to public transport – station in direct proximity
- Transportation cost support in accordance with policy
- One of the best canteens in the area with healthy and various meals
- Attractive location in the heart of the alps which provides various outdoor sport and other leisure possibilities
Your Responsibilities:
- Strategic and operational management of current Marketo instances
- Creation, programming, improvement and management of all templates and campaigns in Marketo
- Building new, maintaining existing and improve INNIO’s automated marketing campaigns within Marketo
- Identify marketing automation opportunities to develop new business for INNIO
- Build advanced marketing automation strategies using Marketo to reach new customers and sell products and services to existing ones
- Detailed analytics for company’s marketing automation activities out of Marketo
- Collaborate with cross-functional teams to ensure alignment between communications, IT, and sales to ensure common goals and objectives, fostering a strong team environment
- Provide technical expertise in the use of Marketo, including system configuration, template development, and troubleshooting
- Train and support team members in using Marketo
- Stay up-to-date with the latest Marketo features and updates, provide recommendations for their use to functions involved in marketing automation activities
- Understand and leverage the integration of Marketo with Salesforce (SFDC) to optimize communications and sales efforts
- Support implementation and further development of Marketo Sales Insight
- Support development of web personalization campaigns in cooperation with various stakeholders inside the company
Your Profile:
- Bachelor's degree or equivalent (e.g. Marketing)
- Marketo/SFDC certified expert
- Very good working experience in a similar role, managing Marketo instances and Marketo core functionality
- Experience of implementation and development of additional Marketo’s modules (e.g. Marketo Sales Insight, Web Personalization and Dynamic Chatbot) is a plus
- Proven track record of successful communications campaign management using Marketo
- Excellent communication and project management skills
- Strong team player with the ability to work in a fast-paced, deadline-driven environment
- Excellent command of English language, both written and spoken
The base pay is composed of the amount according to the Austrian collective agreement which is at least EUR 4.269,07 gross per month (x 14) and an over payment depending on your qualifications and experience.
