Marketing Automation and CRM Specialist​

The Role:

As a Marketing Automation Specialist specializing in CRM communications, you'll be instrumental in driving our marketing communication programs for all Raketech products. Your primary focus will revolve around supporting products to develop and execute their CRM strategies using our marketing automation software while supporting the integration of additional platforms to enhance our outreach and engagement.

As a Marketing Automation and CRM Specialist you are expected to:

• ​CRM Management: Support managing and optimizing CRM systems, ensuring seamless functionality, and leveraging data insights to enhance communication effectiveness.
• Automation Expertise: Implement and maintain marketing automation workflows, including email campaigns, lead nurturing, and customer segmentation to drive engagement and conversions.
• Integration Support: Collaborate with cross-functional teams to support onboarding new platforms and tools into our existing marketing automation software, ensuring a smooth and efficient process.
• Analytics and Reporting: Monitor, analyse, and report on the performance of CRM communications and marketing automation efforts, providing actionable insights for continual improvement.
• Training and Collaboration: Provide training and support to internal teams on the usage and best practices of the marketing automation