Marketing Automation Analyst

ABOUT THE ROLE

Peloton is seeking an extremely talented Marketing Technologist to join our Enterprise Go-to-Market Team. This team empowers business partners across the Marketing organizations at Peloton. This role combines business analysis, solutions architecture, product management, project management, and internal support and training, adapting as needed to ensure the success of key initiatives. Your ultimate goal is to develop, deliver and support an integrated marketing stack that increases the value the marketing team receives from each technology investment.

This role offers a unique opportunity to be a part of an evolving Enterprise team at a global, result-oriented, fast-growing company. The ideal profile of this position calls for a well-rounded individual, someone who is self-motivated, detailed oriented, collaborative, and highly skilled at translating business requests into technical requirements, operating with a bias for action. Lastly, the ideal candidate should have a deep understanding of Marketing Automation Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems (Drift, Segment, Shopify, etc.).

YOUR DAILY IMPACT AT PELOTON

• Leads all aspects of the development of MarTech product/system requirement definition and feature identification, including documentation of prioritized feature sets and use cases based on internal customer needs and business value.
• Groom incoming requests from the Marketing teams, measuring impact and effort, requiring analysis of circumstances and/or data.
• Educates the business and technical teams on MarTech product recommendations and guides discussions to consensus, driving action items.
• Brainstorms creative solutions to balance deliverables and resources with marketing business needs, contributing extensive and insightful knowledge of these areas to the discussion. Ensures that promising results are communicated to key partners and translated into action plans.
• Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration.
• Monitors key metrics / KPIs and targets, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Periodically reviews metrics and targets to ensure alignment with Marketing objectives.
• Interprets or implements Team policy in a manner determined to be most efficient and effective under the circumstances.

YOU BRING TO PELOTON

• Proven functional knowledge of marketing, marketing tech platforms and point system solutions, demand generation, and lead management.
• Admin-level experience of Marketing Automation Systems (e.g. Braze, Marketo, Salesforce Marketing Cloud, or other comparable systems), Website Systems (Drift, ON24, Optimizely, etc.) or similar platforms with respect to provisioning, managing enhancement requests, and owning the day-to-day operations within each system.
• 4-5 years experience in marketing operations or marketing systems analysis, preferably in a fast-paced hyper-growth environment.
• Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management
• Familiarity with structural analysis, data modeling, information engineering, and resource planning.
• Knowledge of full development lifecycles for software applications using tools such as Visio and JIRA highly desired.
• Intermediate skills in general office systems, equipment and applications to support business needs (e.g., Microsoft Office, Google Docs, Sheets, Slides, Project Management systems, etc).
• Must be able to work independently and apply good judgment.
• Must be able to work within a team both as a leader and as a team member.
• Must be able to analyze, evaluate, and determine the appropriate course of action.
• Must be able to convey knowledge to customers, peers, and managers of widely diverse skill levels.
• Excellent written and verbal communication skills.
• Passion and drive for technology as a service and business enabler.
• Must be able to work in a highly dynamic and fast-paced environment.

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