Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
Dun & Bradstreet’s award-winning Marketing & Communications team is looking for a Marketing Associate in Finland with a strong focus on growing strategic Finnish accounts, generating new business and building awareness in the Finnish market.
In this role you are also responsible for supporting marketing programs and campaigns for Northern Europe.
The Dun & Bradstreet marketing and communications department focuses on implementing campaigns to engage our customers, prospects and other key stakeholders to generate demand and enable our sales teams. We cover all aspects of B2B marketing including brand, messaging, media relations, corporate communications, product marketing, field marketing, digital, demand creation, events and customer analytics.
Our mission is to deliver world class solutions that will position Dun & Bradstreet as the world’s leading data and analytics company. We’re looking for a motivated, energetic marketer to join us and play a critical role in helping us succeed!
About the role
We are seeking an experienced, confident, and energetic marketing professional to drive the development, planning and execution of the marketing activities for Dun & Bradstreet in Finland as well as supporting marketing programs and campaigns for Northern Europe. The Marketing Associate is responsible for:
· Planning, coordinating and executing all marketing activities in the Finnish market in close collaboration with our Nordic demand generation, web, marketing operations, marketing analytics, brand, PR & communication- and local sales and management teams.
· You will also strategize, execute, and optimize data-driven marketing programs and support campaigns for Northern Europe to achieve sales goals. This is done in close collaboration with our Northern Europe marketing country leads, Integrated marketing managers and colleagues in UKI and CE.
Key responsibilities include:
- Plan and execute activities and events to support business growth.
- Manage the Finnish marketing plan, budget and coordinate all activities in the Finnish market.
- Activate campaigns and activities in the Finnish market in close collaboration with the demand gen team.
- Develop KPIs to monitor success and report on progress.
- Work closely with the Sales management to align to and support the Finnish business plans.
- Work in partnership with our wider international marketing and communications team to ensure tone of voice and messaging in the Finnish translations of web, collateral and other activities.
- You will also contribute to cross regional activities for Northern Europe and wider international activities and campaigns.
Your skills and experience
- We’re looking for an experienced, forward-thinking, data driven marketing professional with a proven track record of driving growth in the Finnish market. You will be hands on, able to create compelling content and campaigns, and able to clearly communicate ideas and value to internal and external stakeholders, including at senior level.
- Degree educated or equivalent, with a minimum of 3-4 years’ experience in B2B marketing.
- Proven track record of managing multichannel activities and campaigns in the Finnish market, demonstrable success impacting pipeline growth is a plus.
- Experience developing and executing integrated marketing campaigns and customer marketing activities using digital tactics, events, webinars and emails as well as content creation.
- Able to manage multiple marketing programs simultaneously.
- Fluent spoken and written Finnish and English.
- Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
- Team player with the ability to build relationships on the ground in Finland and within the Nordic, European and International Marketing and Communications teams.
- Good organizational, planning and time management skills.
- Experience working in a matrix environment.
- Knowledge of Marketo or equivalent
About Dun & Bradstreet
Our European business is made up of over 2,500 experts working together across the Nordics & Baltics, UK, Ireland, and Central Europe, delivering data, analytics and insights to our clients. We are proud that 93% of the Fortune 500 trust us as their data partner.
Life at Dun & Bradstreet
We support each other, and we succeed by helping others succeed. Our teams bring a diverse range of experience and perspectives to their work, reflecting the diversity of our clients and the world around us.
We want to inspire, encourage, recognize, and reward high performance. Our culture of learning strives to provide everyone with the coaching, feedback and support they need to thrive at work. We also support our team members to have a more personal impact, whether that is via company matched fundraising, or the volunteer days we are all given each year, to use to give something back to a cause close to our hearts.
We believe that with the right people and the right data, anything is possible. If this sounds like you, come join our family!
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