The Marketing Associate will develop and execute event marketing plans, integrating online, email and social for IMN’s conferences with an aim to drive delegate/sponsorship revenue, generate inbound leads and overall event attendance. We are looking for an entry-level marketer who is pro-active and passionate about event marketing, with a commitment to innovating and growing our events with every campaign.
Core responsibilities:
- Drive the strategic direction of a portfolio of events to maximize demand generation and ROI. Communicate marketing event strategy with Senior Marketing Manager, Director of Marketing and event team.
- Generate customer acquisition via digital marketing channels, including email, search, display, social, external partner marketing collaborations. Closely audit program and campaign performance.
- Manage the development and production of event related marketing content and creative materials including customized communication and collateral for event campaigns and key clients in collaboration with event team and in-house design. Work with in-house designer to ensure event display accurately represents the IMN brand.
- Gather and track ROI, engagement analytics and feedback to consistently assess opportunities for improvement and support the ongoing marketing strategy.
- Build and manage databases, ensuring our data is kept up-to-date, targeted, and relevant for every event campaign. This will involve regular use of our CRM system and excel.
- Master email marketing by utilizing Adestra and other platforms to design and implement effective campaigns. Continuously analyze campaign performance to optimize delivery and achieve measurable results.
- Maintaining company website across event profiles to ensure content is current and optimized.
- Establish partnerships with relevant organizations to promote conferences via digital and print media
- Manage and control marketing spend and budget.
- Produce a post conference campaign analysis for each event using relevant analytics tools to track performance.
- Bachelor’s in marketing or related discipline and/or recognized marketing certification
- Ability to work to deadlines and multitask projects
- Excellent communication skills, both written and oral
- Team player
- Fluency in Microsoft Office Suite
- Experience with utilizing social media platforms (LinkedIn and Twitter preferred)
- Metric driven and able to draw insight from complex marketing data
- Ability to travel nationally and internationally without restrictions that might affect visa applications
- The pay range for this position is $60,000 - $65,000 depending on experience
This posting will expire on 12/1
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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