The Client Marketing Analyst will be responsible for supporting, coordinating, following up on the execution of the day of day marketing strategies, and programs for Visa and in partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Andean Region, primarily focused on the Colombian Market. HeShe will work in collaboration with the Client Marketing Team to execute business strategies and marketing plans and all aspects and programs with our Clients, from their presentation, selling different Ideas, through their implementation and goal´s achievement, and primarily including: Financial Institutions who issue Visa credentials, Merchant Sellers who receive payments for their goods and services from Visa credentials, Fintech partners who enable the growth of the payment ecosystem, and Government stakeholders and entities who strive to advance economic inclusion. This is a unique role: you’ll need to be comfortable with all aspects of the client’s relation, selling, supporting development and execution of marketing programs and plans, investment forecasting, ROI, data and insights analyses, creative, and media plans combined with excellent persuasion skills, executive presence, and a strong desire to drive impact with your work in these markets. If you’re creative, analytical, detail oriented, persuasive, and comfortable working in a fast paced environment, we’d love to talk to you.
Essential Functions Client Marketing:
- Support and identify marketing opportunities with multiple audiences to develop comarketing strategies with Visa clients to drive increased Visa business.
- Participate in sales pitch presentations and support in the development of marketing plans to support new business deals. Client facing is a must.
- Oversee all aspects of marketing plans, including promotions, events, marketing communications, sponsorships partnerships, digital marketing, and sales support.
- Support relation with media and creative Agency management including brief, Statements of Work, purchases orders and Agency Budget Management.
- Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to Clients, other executive, functional, or regional management while supporting syndication with stakeholders across the organization.
- Be innovative and curious, always looking for ways to do things better while driving success and sharing it, as well as learning from sharing failures.
- Inspire, coordinate, and motivate local agency partners to deliver best in class marketing programs.
- Exceptional project management skills and can drive consensus in cross regional and crossfunctional teams.
- Experience working and organizing external partners, including agencies and clients.
- Support in the management of tracking tools within Visa to ensure that all information and opportunities are up to date.
- Good at working with interdisciplinary teams and in different regions.
- Budget follow up, deliverables and interaction with the required areas in Visa to execute the plans with the clients.
- Skills on excel, Power Point and tools of Microsoft Office are required.
- Analytical capabilities to understand the performance of the client's business and be able to provide proposals in terms of improve the performance of Visa portfolio.
- Follow up on the initiatives with the clients from the strategy until the execution and results.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Basic Qualifications
- 2+ years of brand, digital and trade marketing experience, preferably in a multinational company.
Preferred Qualifications
- 2+ years of work experience with a Bachelor’s Degree or 3 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
- Proven Knowledge of English
- Some experience in marketing communications, media, and/or trade marketing in a multinational company and with international brands
- Some experience in working with representative business clients from different categories such as retail and finance.
- Proven experience on developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand results
- Experience managing and motivating external advertising, promotional, and media agency partners.
- Stellar written and verbal communication skills and can present with impact in both English and Spanish.
- Proven experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue, and risk with an ability to summarize business and financial data in a useful manner for planning and decision making.
- Advanced planning and organizational skills with an impeccable attention to detail, yet you can see and convey the big picture.
- Analytical and problem-solving skills, and can break large problems down into smaller, solvable problems, and gather the data input you need to solve them
- Self-improve and learning oriented and you approach problems with an open mind
- Be an Influencer in your career with a unique ability to drive alignment in your agenda
- Be structure, manage, and coordinate complex projects with multiple stakeholders at both senior and junior levels
- You have stellar entrepreneurial mindset and take initiative
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
