We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.
What You’ll Do:
- Working closely with their counterparts & peers in growth they will support the analytical needs of the North American marketing team & global marketing reporting
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Inbound Marketing Data Analysis:
- Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns
- Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics
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Forecasting and Planning:
- Build and maintain the marketing demand plan
- Utilize data analysis to forecast future marketing performace
- Assist in developing marketing strategies and setting realistic targets based on insights.
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Data Interpretation:
- Utilize advanced analytics tools (Amplitude, SFDC, ThoughtSpot, Splash, Excel) to derive actionable insights and recommendations for optimization
- Present findings clearly and concisely to stakeholders
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Data-driven Decision Making:
- Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
- Support A/B testing and other data-driven experiments to improve marketing outcomes
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Market Research Analytics:
- Analyze market research data to uncover actionable insights shaping marketing strategies
- Stay informed about industry trends and their impact on marketing initiatives
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Reporting and Infrastructure:
- Build and maintain reports, ThoughtSpot dashboards, and KPIs to monitor performance
- Develop data processes and build data infrastructure for relevant stakeholders
What We’re Looking For:
- At least 3 years of dedicated experience in data analysis
- A self-learner and go-getter with a strong drive to excel
- Strong SQL skills with experience writing complex queries
- Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot
- Strong understanding of marketing metrics with past experience in building campaigns and creative reports
- Excellent communication skills to convey complex data insights to non-technical stakeholders.
- Proven ability to contribute to data-driven decision-making processes.
