Marketing Analyst - EMEA Activation

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE POSITION

The Marketing Analyst is part of Zeta’s Activation team in London and builds the strategic and tactical foundation for our data-driven marketing efforts.  It is their responsibility to provide actionable insights to both our clients and our internal teams.  For our clients, the Marketing Analyst partners with our Sales and Account Management teams to monitor campaign performance, produce recommended optimisations and deliver presentations that tell a data driven story centred on actionable insights. For internal teams, they analyse data across our Data Cloud and other sources to inform Go To Market messaging, strategies and use cases.

KEY RESPONSIBILITIES

• Analyse large data sets to uncover trends, patterns, and opportunities, transforming multiple inputs into meaningful insights
• Craft compelling data-driven narratives that inform strategic decisions for clients and internal marketing teams
• Partner with clients and account teams to deeply understand business challenges, designing analytical frameworks and testing plans that deliver actionable intelligence
• Evaluate and report on campaign performance, identifying key drivers of success and areas for optimisation to drive measurable improvements
• Collaborate with Sales and Account Management to present campaign performance to client stakeholders, clearly communicating the impact of optimisations and the rationale behind strategic adjustments
• Utilise the Zeta Data Cloud and other sources to inform sales and marketing strategies, unlocking new use cases and business opportunities
• Develop and maintain impactful data visualisations that make complex insights easily digestible and actionable, leading to better outcomes and client delight

CHARACTERISTICS

• A great communicator who can convey complex technical features in simple terms
• Someone with an aptitude for media strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize among several high-profile clients
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player – good at collaboration and knowledge sharing
• Data driven, creative, self-starting, and curious

THE CANDIDATE

• 2 - 4 years of working experience in Programmatic, AdTech or MarTech Space
• Knowledge of the Programmatic Advertising ecosystem, platforms, formats and channels
• Experience with SQL , data manipulation tools and Excel/pivot tables.
• Excellent presentation/visualisation/storytelling skills with PowerPoint
• Excellent diagnostic skills
• Technical acumen to understand how to design campaigns that optimise the use of an ad tech platform
• Professional oral and written communication skills
• Client facing experience

OUR BENEFITS

• Private medical and dental insurance
• Vision reimbursement
• Season ticket loan
• Enhanced maternity and paternity leaves
• Adoption benefits
• Free access to Coursera
• Volunteering days
• Employee stock purchase plan
• And many more…

DIVERSITY, EQUITY AND INCLUSION AT ZETA

We are committed to building diverse teams with different identities, backgrounds and perspectives.  

We believe in providing a forum to connect at Zeta, to learn and celebrate differences.   Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.

Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.

SALARY RANGE

The salary range for this role is £60,000 - £80,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases