Manager, Website Conversion Rate Optimization (CRO)

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Website CRO manager to join our Acquisition Marketing team. This person will be responsible for optimizing potential customers' experiences from when they land on our marketing website (both desktop and mobile) to when they enter the product conversion funnel. 

As a Manager of Website Conversion, you will help create and drive the strategy to optimize conversion from first visit to first contact. You will be a key player on our acquisition marketing team and instrumental in helping Grammarly build web conversion rate optimization into a vibrant and performative channel. You will be able to directly impact the business by improving the experience of millions of visitors weekly.

In this role, you will:

• Be an advocate for optimizing marketing web pages (on both desktop and mobile) to best meet visitors’ needs, balancing conversion rate optimization with user experience and long-term brand sentiment.
• Drive both individual and team user signups.
• Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance.
• Has good testing knowledge, including A/B and multivariate, and knows when to apply different methodologies. 
• Work hands-on with testing tools and data analysis
• Set goals for conversion rate optimization that help meet broader website and Acquisition team objectives.
• Develop best practices, guidance, and templates for building new marketing web pages; consult with partners in marketing and other departments to optimize web pages.
• Collaborate with other members of the Organic Acquisition team, including SEO managers and content marketers, to drive our overall website growth strategy and identify new landing page opportunities.
• Partner with data science and human insights teams to better understand visitor behavior on our website.
• Build cross-functional partnerships with product, engineering, design, and other marketing teams to create a seamless first-touch-to-website-to-conversion funnel experience. 
• Be the knowledge holder of industry trends, best practices, and innovation in the Web CRO space, and advocate for bringing new techniques and technologies to the company to keep us on the cutting edge.

Qualifications

• Someone who has at least 5 years of experience.
• Is a constant source of new ideas, champions out-of-the-box thinking, and has a track record of innovating new methods to achieve a goal.
• Thinks strategically and weighs alternative scenarios based on strategic objectives. Can anticipate problems and enjoy tackling them. 
• Thinks on their feet and always has a backup plan for their backup strategy. 
• Likes organization but can be flexible.
• Enjoys piecing a project together like a puzzle, involving the right people at the right time to achieve optimum results.
• Searches for answers to questions. Able to synthesize quantitative and qualitative data, make data-driven decisions, and use (sometimes incomplete) data to identify gaps and opportunities. 
• Understands how people use websites, the information presented on site, and how that information significantly impacts what users experience with user segmentation and personalization is appreciated. 
• May have experience in UX, web design, product management, and content strategy.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

#LI-EH1