Manager, U.S. Client Marketing--National Issuers

This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The Manager, U.S. Client Marketing--National Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Client Marketing team, the marketing manager will be responsible for delivering the marketing solutions for Visa’s issuer clients. The Marketing Manager will engage with teams across Visa and its clients to deliver thought leadership advisory services and/or execute marketing programs to help grow our clients’ payment card business and drive incremental client and Visa revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s issuer clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do,” positive attitude.  Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients. 

Essential Functions

• You will support the strategy and execution of key marketing initiatives to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.

• You will support marketing-related project scoping and requirements while aligning with client.

• You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.

• You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.).

• You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support.

• You will support the key products/marketing initiatives, e.g., NFL/Olympics promotion, PayPal marketing, Uber marketing, Contactless marketing, etc.

• You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership,. etc.

• You will manage the budget/finance process as part of the marketing campaign execution.

• You will be responsible for project timelines and budget management.

• You will track and manage program results.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• You have 5-8 years business experience, with majority in marketing, consulting or agency roles that involved project management, marketing or business strategy, product launches or planning.
• You have prior experience in financial services, payments or consulting.
• You have strong executive presence and comfort leading discussions with clients.
• You have strong analytical skills and feel comfortable with number.
• You have strong written and in-person communication skills.
• You are a team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met.
• You are self-motivated and proactive in asking questions and proposing solutions.
• You have extensive knowledge of Microsoft Office Excel, Power Point and Word.
• You are willing to travel.
• You have prior experience with issuer marketing and/or payment industry and/or consulting experience.
• You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty).

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,300.00 to 172,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.