Coins.xyz is a Coins crypto global trading platform. powering an open financial system through its trusted and globally licensed platform where individuals and businesses can easily trade and manage digital assets.
Responsibilities
Drive user acquisition for the company across paid media
Lead, conceptualize and run the execution of digital marketing ad campaigns across various ad networks and platforms
Design and implement test plans to understand drivers of conversion and adoption
Conduct keyword and audience research to identify relevant target segments for campaigns
Perform A/B testing and implement strategies to continuously optimize performance and user acquisition
Generate regular reports to measure campaign performance and areas for improvement
Analyze data and optimize campaign budgets, CPI, CAC and other key performance metrics
8、Lead SEO and SEM and analyze performance metrics to formulate effective SEO strategies
9、Devise optimization strategies to enhance search engine results and rankings.
Requirements
5-8 years of experience in growth and performance marketing
An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
Proven track record of delivering results & driving user acquisition
Project management, prioritization skills & ability to manage multiple projects at different stages of development
A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit Exceptional project & time management skills
Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
Ability to anticipate issues and resolve them based on sound business judgment
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