Manager, Social Media

Cricut’s integrated marketing & communications team is looking for a proactive, highly motivated, communications and marketing professional with a passion for creating and managing social media campaigns.  As the manager, social media, you will be responsible for managing a team of social media professionals, as well as creating strategies & plans across channels, including Instagram, TikTok, Pinterest, and Facebook.  

Cricut is fortunate to have a large community of passionate and knowledgeable Maker influencers across many categories – DIY, craft, sewing, and more – and many channels including Blogs, Instagram, TikTok, Facebook, YouTube, and social media groups.

If you have a love of all things handmade and want to be a leader in the social media space, this position is for you! This role reports to the director of communications.  

Responsibilities:

• Lead strategy for social media programs across channels, including Instagram, TikTok, Pinterest, and Facebook
• Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement
• Analyze program performance to improve opportunities, performance, and partnerships
• Work with cross-functional teams including the integrate, PR, product marketing, content marketing, and digital marketing operations
• Think big! Cricut has a significant social media presence across channels, and is looking to innovate and grow with new ideas that resonate with our target audience
• Stay up to date on the latest DIY trends, projects, and innovations in social media

• 7-8 years Instagram/influencer marketing experience; agency experience preferred
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
• Must have experience leading teams and managing direct reports
• Ability to work with focus to meet tight time schedules
• Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers
• Excellent written and verbal communications
• Undergraduate degree required; bachelor’s in communications, PR or marketing preferred
• Skills include: Excel, PowerPoint, program management

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.