About Zeta
Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform.
About Zeta’s Products
Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.
Our product suites comprise of:
Tachyon - Core Banking & Payments Processing
Neutrino - Digital Banking Experiences
Saturn - Customer Servicing Suite
Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)
Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)
Merlin - Conversational AI
Olympus - Private Portable Cloud for Banking
Zeus - Data & Analytics Suite
About the Role
As a product marketer you will amplify Zeta’s product vision as our external-facing storyteller and advocate. Your role sits firmly at the intersection of product, sales, customer success and marketing.
As a Product Marketing Manager, you'll spearhead content creation, conduct comprehensive research (competitor, market, product), and articulate compelling value propositions for Zeta Products. You'll also synthesize market insights into actionable points of view, driving strategic decision-making across product, marketing, and sales teams. As such, you will work closely with Zeta’s CMO, Head of Product Marketing, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.
Responsibilities
- KRAs: Where you are expected to deliver
Content Creation: driving a range of content for multiple product suites outlined earlier spanning:
- Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc
- Positioning - position various Zeta products and solutions for the chosen segments
- Messaging - own messaging & POV that feeds into a wide range of assets
Research & Analytics: Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.
Go-To-Market Motion: support GTM efforts and campaigns across markets
- Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc
- Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact
Activities: How you are expected to deliver
- To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:
Writing & Publishing
- You will produce a wide range of written materials in many different contexts. This is one of the most important activities you will be expected to perform.
Developing Customer & Market Connect
- You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.
Researching, Reading & Consuming
- Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.
Deep Embedding in the Product & Engineering ecosystem
- Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.
Speaking & Educating
- Over time, you will be expected to present your research, industry perspectives, and Zeta’s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more.
Assets: What you are expected to deliver
- You will be accountable for creating a wide-ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.
- Buyer Personas
- Case Studies
- Product Collaterals
- ROI Calculators
- Positioning Documents
- Feature Descriptions
- Website(s) & Microsites
- Panel discussion questions
- White Papers
- Brochures
- Decks
- Datasheets
- Sales Enablement Materials
- Partner Marketing Collateral
- Webinars
- Battle Cards
- Product Training Materials
Skills
- Skills, Attitudes, and Competencies
Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.
- Deep knowledge of the digital payments and financial services space
- Deep understanding of Zeta’s target audience (banks and financial institutions)
- First principles, MECE, 80:20, and systems thinking
- Strong writer - this role requires individuals with very strong writing skills
- Engineering mindset with an ability to understand technical product details
- Strong design sensibility & creative bent of mind
- Hands-on and capable of doing the work vs. just managing others
- Can juggle multiple balls in a fast-paced work environment with changing priorities
- Team player and mature and empowering manager
- Detail orientation (cross every t and dot every i)
- Well-developed commercial acumen and problem-solving ability
- Ability to corral people needed to solve a problem
- Resilience, humility, and the ability to thrive with candid feedback
- Analytical orientation with ability to use data to answer questions and solve problems
- Detail orientation (cross every t and dot every i and notice that this is a repeat)
- Ability to build and maintain meaningful relationships both internally and externally
- Adaptable, approachable, and open minded with an ability to work across cultures
Experience and Qualifications
- Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)
- 10 + years of experience in the B2B space as a product marketer
- Ideally 5+ years in a product marketing role in the banking / payments industry
- Experience with B2B enterprise products with complex sales cycles
Additional Reading (Recent News & Publications)
Equal Opportunity
Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
