Reporting of the role
This role reports to: Business Group Head
3 best things about the job:
- Get to work with top brands on Performance Marketing
- Get to work in a truly integrated team handling 360 aspects for a brand
- Work closely with leading publishers like Google, Facebook, Amazon etc
In this role, your goals will be:
In three months:
- Understand the complete biddable media scenario on the client’s business, e.g. Search, Facebook, etc.
- Handled day to day tasks/requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year
What your day job looks like at GroupM:
- Analyze, track, and optimize on an ongoing basis effective benchmarks for measuring the campaign's performance
- Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Stay ahead of the competition by analyzing, keeping pace, and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis
Minimum qualifications:
- Minimum 3+ years’ experience within paid media
- Thorough understanding of Google Ads, Facebook Ads
- Expertise in Google analytics
- Number Crunching
- Amazon & FK advertisement experience will be an added advantage
More about GroupM
GroupM makes advertising work better for people.
GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.
Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.
As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
Follow @GroupMWorldwide on Twitter
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
