We are currently seeking a highly motivated and experienced Manager, Route to Market to join our team. As the Manager, Route to Market, you will be responsible for developing and implementing strategies to optimize trade channels and retail outlets.
You will work closely with the sales team to ensure effective coverage of outlets, merchandising, and increasing the number of Dangote Cement handlers in the market.
This role requires a strong understanding of trade marketing and channel management, as well as excellent communication and organizational skills.
Location: North West
Requirements
Key Duties & Responsibilities
Commercial planning & activation:
- Support with regional inputs operational planning and driving activity execution as well as measuring effectiveness of trade activities within coverage.
- Implement all central and regional trade activities to close volume gaps within coverage.
- Work with regional sales team to execute sales drivers to enhance sales and deliver regional volume targets.
- Monitors the execution of cycle activity plans and promotional plans.
- Interfaces with Sales & Distribution on execution of promotions
Customer Marketing
- It is the most strategic part of trade marketing. Support development and execution of brand growth drivers and channel/ trade strategies considering regional peculiarities.
- Identify and understand key growth drivers of sales within coverage - Regional Profiling to be developed reported and updated quarterly.
- Develop and implement periodic field accompaniment plan with field sales team to generate trade insight, Customer priorities and opportunities for growth.
- Work with Regional Sales and Distribution teams to implement Win At Retail (WAR) strategy.
Market Development:
- This part of trade marketing focuses on strategic positioning of our brand – ensuring superior positioning vs competition.
- Ensure 100% visibility at the point of purchase for key customers in line with plan.
- Runs customers and specific market development projects.
Tactical Initiatives:
- Responsible for Regional Tactical planning and trade execution to secure volume and mark share in line with overall regional objective
Measurement and Evaluation
- Drive quarterly M&E session for all trade initiatives for the coverage region.
Education and Work Experience:
- Minimum of 15 - 20 years of relevant work experience.
- Bachelor’s degree or its equivalent in Management Sciences, Marketing & Business Management.
- Membership of Professional Marketing bodies will be an added advantage.
- Experience working with productivity suits such as Microsoft Word, Excel, Power Point, Projects, and Visio.
Benefits
- Private Health Insurance
- Paid Time Off
- Training & Development
