Manager, Revenue Growth Management - Cross Lever Strategy & Execution

Role Summary

The RGM Cross Lever Manager will bring MCD’s RGM efforts in driving long term, sustainable, profitable guest count growth while delivering value and affordability to guests to life. This role is responsible for teamwork across strategic activities including (but not limited to) pricing, national and regional promotions, menu, loyalty, and related field functions to support the execution and measurement of the comprehensive value and affordability strategy within the applicable value lever group (e.g., Core Menu, Mass Promotions, Differentiated Rewards and Offers).

Job Duties

• Support RGM Cross Lever Director on analysis, execution, and coordination
• Work with Marketing Strategy on overall Menu item/category role and strategy, work with Menu lever leads across RGM org (e.g. Core & Mass/Differentiated) to define implications for each lever and set business rules & guardrails/principles
• Own price paid vs menu price analysis at an item/category level to ensure menu strategy is driven
• Completes quarterly Guiding principles scorecard for national
• Supports quarterly assessment of RGM performance (coordinating updates on individual levers from lever leads) and ownership of cross-lever analysis, scorecards assessments, adherence to guiding principles, etc
• Supports analysis to set lever targets, strategy, and glidepath and evaluate gaps and LT evolution to identify corrective actions needed.
• Ownership of cross lever modeling / LT evolution of lever vision / strategy & glidepath, including guiding principles
• Build comprehensive story/narrative across all RGM levers, incorporating the “why” and connection points with broader SIP, Econ Policy teams as to how RGM drives the broader business performance
• Support holistic PE3 / leads PE3 taskforce & steering committee

• 5+ years proven experience required, 3+ years in consulting, client services and/or pricing advisory or strategy, preferred
• Bachelor’s Degree in Accounting or Finance required; equivalent experience will also be considered. MBA or Masters in Finance, Economics, Math preferred
• Ability to frame business opportunities and develop clear, concise and compelling executive-ready communications to various audience groups with minimal guidance
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various findings into actionable recommendations
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

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