Overview of job
If you live and breathe digital marketing, we want to talk to you. We are looking for a Manager - Reservation Buying to develop, track and optimize digital marketing campaigns.
You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand & marketing team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.
Reporting of the role
This role reports to the Business Group Head/Team Lead
3 best things about the job:
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Be part of one of the largest digital spending accounts
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Chance to lead client conversations and thinking on non-biddable media limited not just to Facebook and Youtube but display too
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A strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations
In three months:
You should be able to plan, execute and present month on month display strategy for each brand, communicate and be on top of all non-biddable campaign metrics as well. Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly media strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements.
In six months:
You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client.
Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies. You will also manage a few corporate projects/tests & learns that you will roll out.
In 12 months:
You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media. Work closely with the strategy team to build brand-specific strategies.
What your day job looks like:
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Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
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Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative KPI growth strategies
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Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints
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Instrument conversion points and optimizes user funnels
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Collaborate with brand, internal team and other vendor partners
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Evaluate emerging technologies. Provide perspective for adoption where appropriate
What you will need:
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BS/MS degree in marketing or a related field
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Ability to work under pressure and tight deadlines
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Proven working experience in 2-3years in digital marketing – preferably with FMCG, Retail or ecomm.
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Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
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Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
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Demonstrable experience leading social media and/or display advertising campaigns
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Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
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Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients.
About GroupM
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
