Manager, Qualitative Research

The Manager for Qualitative Research, Consumer Insights assists the Director and Associate Director in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong expertise base in Qualitative research. 

Experience of working with (or previous academic studies within) Ethnography, Semiotics or Design thinking, are also valuable to the role. 
 

RESPONSIBILITIES

• Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
• Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (including. reporting and presentation).
• Build strong relationships with clients through an empathetic understanding of clients’ needs/requirements and consultative advisory.
• Interacting with prospective/existing clients and help with identifying new business opportunities by providing solutions to their business problems. 
• Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.

 
A LITTLE BIT ABOUT YOU
Business acumen and well organized, including planning and focus to deliver the financial outcome.

Highly motivated, self-directed, pro-active & possess a driven personality capable of working within tight deadlines or an agile environment. Ability to manage multiple projects simultaneously while maintaining a strong client service orientation. 

• Bachelor’s Degree or equivalent, Master’s Degree desirable; relevant Degree in sociology, anthropology, psychology or business is desirable
• Having at least 3-5 years working in Qualitative Market Research, Ethnographic Market Research or related jobs
• Diverse practical experience in different qualitative research methods (e.g. focus groups, ethnography, in-depth/expert interviews, grounded theory, projective techniques, etc.)
• Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research
• Experienced in helping to manage a team
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.
• Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.
• Excellent written & verbal communication skills in Thai and and English

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion