Are you customer obsessed, innately curious, data oriented and eager to find opportunities to improve the HelloFresh offering and change the way people eat, forever?
HelloFresh is looking for an experienced, talented and highly motivated insights professional to join our Consumer Insights team as a key contributor to customer-centric product innovation. As the leader in our fast-evolving category, HelloFresh sees product innovation as key to sustaining our competitive advantage and driving outsize growth. Building the right insights foundation - and putting the customer at the center of our plans - is central to our next phase of growth.
Job Description
A successful candidate will be passionate about advocating for the customer, while also having a business, growth and product-focused perspective. In this role, the individual will work as a “copilot” to our product managers and alongside cross-functional teams to understand key business objectives and customer questions; design creative research approaches that enable our team to move with speed; analyze multiple data sources; and drive insights to action with bold recommendations. This individual should be comfortable translating data into a clear story and presenting out results to external and internal stakeholders of all levels. Experience with product research and a range of agile insights tools and approaches will be valuable, as the role supports the development of product roadmaps from trends and ideation through validation and post-launch assessment. This individual will be part of a small but mighty Insights team and should have a ‘roll up your sleeves’ approach.
You will...
- Lead and support a variety of research initiatives including whitespace identification, macro trend analysis, NPD innovation pipeline research, customer segmentation, customer journeys, foundational brand research, competitive landscape, new category launches, product development, etc.
- Act as a copilot to the GM’s and Product Management team in developing and executing product strategies roadmaps
- Partner with stakeholders from Product, Culinary, Marketing, etc. to gain perspective on customer challenges and cross-functional considerations
- Translate product and business needs into learning plans, identifying appropriate research methodologies to answer questions with quality and speed
- Analyze and synthesize multiple data sources, determine the key insights and identify business implications and recommendations
- Champion the consumer voice and user experience in creative ways and through excellent storytelling and presentations
You are...
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Passionate about People: you think of our customers as human beings, with an eye toward their needs and challenges, and can help us see our product through that lens
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Analytical: you can tackle vague, complex problems using data (qualitative & quantitative) and logic. You excel at finding patterns and meaning in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations
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An Influencer: you have strong communication skills to effectively promote product innovation strategies and cross-functional partnerships; you can develop executive-level presentations that are insight-driven and recommendations-focused
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A Holistic Thinker: you don’t just report the numbers and the findings; you understand business context; you’re entrepreneurial, collaborative, creative, and can tie everything back to strategy
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Collaborative: you can work with multiple stakeholders to accomplish a shared goal and you actively solicit and respond to critical feedback when appropriate
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Adaptable: you’re a quick learner who thrives in fast-paced environments, and you understand the importance of balancing a culinary mindset with business objectives
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Detail-oriented: you’re careful and thorough in accomplishing tasks and have great project management skills
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Scrappy: you can quickly make sense of ambiguous situations, roll up your sleeves and get the job done
At a minimum, you have...
- 3-5 years experience in consumer, product or user insights & market research
- Experience with a broad range of qualitative and quantitative research methods.
- Understanding of research industry best practices and comfort with weighing the pros and cons of different research approaches
- Able to have a thoughtful discussion and recommendation on research design and methodology to address an insights brief
- Passion for driving clear insights paired with business context to drive action
- Bonus: Experience in CPG, D2C, FoodTech or Retail companies
You’ll get…
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans effective first day of employment
- 75% discount on your subscription to HelloFresh (as well as other product initiatives)
- Snacks, cold brew, and catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
Location & Team Structure...
- This role reports to the Sr. Manager, Consumer & Product Insights within the North American Meal Kit Product Innovation team
- The role will be based in Boulder, CO
Application Deadline: May 20, 2024
