The Manager of Sales Enablement & Training is responsible for overseeing the development and delivery of comprehensive sales resources along with personally conducting training programs consistently designed to enhance the sales team's effectiveness. This role not only involves collaboration across sales, marketing, customer success, knowledge and training functions to align strategies, provide valuable insights, and optimize the sales approach to drive revenue growth, but also demands a dedicated trainer who can be consistently observing, reporting, analyzing, and coaching teams and individuals, which will provide an extra layer of collaboration with the team managers to determine key blind spots and ongoing training initiatives.
Key Responsibilities:
- Resource Management: Direct and manage the planning, creation, and delivery of sales resources, including content, tools, knowledge, and coaching. Ensure resources such as videos, blogs, product guides, and other materials support effective buyer engagement and sales performance.
- Strategic Alignment: Collaborate with sales and marketing teams to align enablement strategies with organizational goals, marketing messages, and product initiatives. Ensure that the sales enablement program positively impacts overall sales effectiveness.
- Team and Individual Coaching: Trainer will offer deep, personalized coaching on all aspects of our sales approach. From reinforcing frameworks and methodologies to refining language, pace and delivery to enhancing enthusiasm and handling objections. Refine our talk tracks, structure our calls effectively, craft better email responses, and develop a repeatable sales process—all while incorporating the principles of sales psychology to drive performance, helping create better and evolving sales content.
- Training Development: Design, create, and deliver sales training programs focused on improving sales effectiveness. Identify and build on what’s working well, and pivot away from ineffective strategies. This approach ensures that our team remains agile and responsive to what drives success. Develop onboarding sessions for new hires and ongoing training to enhance selling skills and product knowledge. Train the sales team on how to communicate complex product information to non-technical audiences.
- Performance Observation, Evaluation and Feedback: Evaluate the effectiveness of training programs, sales resources and all expected KPI’s. Use analytics to track and analyze work ethic and effectiveness, sales enablement content effectiveness, and overall training outcomes. Provide data-driven insights to optimize the sales approach and drive revenue. Perform Regular observation of calls (both live and recorded), along with process reviews and role-playing exercises
- Team Interaction: Work closely with sales teams to identify and address gaps in current content, collateral, and resources. Define training requirements and collaborate with internal teams to build and refine comprehensive training plans.
- Leadership and Management: Manage the activities of supervisors and individual contributors within the sales enablement function. Oversee hiring, performance appraisals, and development of team members. Demonstrate strong leadership skills and broad knowledge of the field.
Requirements
- Experience: Bachelor’s degree (or equivalent experience) and 5+ years of relevant experience in sales enablement or related fields.
- Skills: Recognized as a subject matter expert with specialized skills in sales enablement and training. Proven ability to conduct complex work independently, with significant latitude for judgment. Highly skilled in utilizing analytics, managing resources, and developing impactful training programs.
- Sales Acumen: Prior Success in a selling role as an individual contributor.
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
Base Salary Range: $120,000 - $150,000
