Job Summary:
The Manager, Marketing supports strategic planning for each SQEX title and supports the execution of marketing initiatives for products, ensuring brand alignment, audience engagement, and campaign effectiveness.
Responsibilities span from upstream definition of the title’s strategic levers and game value proposition, to developing target audiences, conducting user testing, and delivering strategic guidance to optimize partnerships and drive campaign success downstream.
The Manager, Marketing demonstrates strong strategic thinking and a deep capability to lead initiatives across functions.
Requirements
Key Deliverables:
- Work with Developers to understand each game’s unique value proposition.
- Support identification of publishing objectives for the game, articulate strategic business objectives, and allocate SE West budget appropriately based on forecast.
- Support the Publishing Strategy Lead, Marketing Lead, Regional Sales Lead and Publishing Sales Planner to deliver a full SKU plan.
- Refine target audiences and develop the brand pyramid of foundational strategy components to support effective Go-To-Market (GTM) campaigns.
- Support the screening of games for ethics issues and conducting internal and external user testing (GUR testing) with the support of relevant internal teams.
- Support the development of a demo strategy, key requirements, and a SKU plan, including pre-ordering mechanics and digital content offerings.
- Review creative asset plans with developers and collaborate with Creative teams to develop a core asset toolkit & visual ID/style guide.
- Support the definition of in-game telemetry strategy and requirements to maximize SQEX’s ability to capture detailed data that can be used to drive future marketing performance.
- Support a kickoff within Publishing West organization to align all Regional teams on the strategy.
- Help define 1st party partnership strategies to optimize reach, engagement, and conversion.
- Coordinate with Sales and Business Planning teams to validate Sales Forecast at each production milestone to allow for informed decision-making.
- Partner with Project Teams to create core game pillars such as player promise, key features, and reasons to believe.
- Conduct a handoff to Regional Marketing and Communications teams for seamless project transitions and remain engaged with Regional teams to communicate key project updates throughout the project cycle.
- Be the advocate and knowledge base for assigned games, play and assess these games through development stages. Research competitors, understand industry trends and present/demonstrate games to partners as required.
Key Stakeholders:
Senior Director, Marketing
Director, Marketing
Senior Manager, Marketing
Project Manager, Marketing
Knowledge & Experience:
Essential:
- Extensive years of experience in marketing or publishing roles, within the gaming or entertainment industry, with a focus on strategic planning, campaign management, and brand development
- Experience in budget allocation and management, with the ability to effectively allocate resources and track expenditures at both project and regional levels
- Strong understanding of brand development principles, including creating brand pyramids, establishing visual identities, and maintaining brand consistency across all marketing and publishing channels
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and collaborate effectively with cross-functional teams
- Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and influence stakeholders at various levels of the organization Strong knowledge and experience MS Office
Desirable:
- Proven ability to develop and execute strategic marketing and publishing plans, aligning objectives with overall business goals and market trends
- Demonstrated experience in developing and implementing user testing strategies, analysing feedback, and translating insights into actionable marketing and publishing initiatives
- Thorough understanding of industry standards and regulations, including ethics issues related to game content, and a commitment to upholding ethical standards and preserving brand integrity
- Proficiency in data analysis and interpretation, utilizing market research findings, user feedback, and sales forecasts to inform strategic decisions and optimize campaign performance
- Good knowledge and experience with Jira project management tools.
- Basic understanding of Adobe PS and Premiere
Competencies, Skills & Attributes:
Essential:
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and collaborate effectively with cross-functional teams
- Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and influence stakeholders at various levels of the organization
Desirable:
- Proficiency in data analysis and interpretation, utilizing market research findings, user feedback, and sales forecasts to inform strategic decisions and optimize campaign performance
- Good knowledge and experience with Jira
Other:
Essential:
- Strong knowledge and experience with Jira and MS Office
Desirable:
- Basic understanding of Adobe PS and Premiere
Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.
Our pledge to D&I
At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.
Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.
We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.
Hybrid Working Policy
Square Enix is pleased to be an employer that offers flexibility within the workplace.
We have a hybrid working policy which allows employees to work from the comfort of their home, three days per week, and in our amazing Blackfriars office for the other two.
Or, if being in the Office is your preference, you can choose three days working from our office and two days working from home. The choice is yours!
