HelloFresh is looking for a Manager to help us scale our CRM Email Reactivations team. As a key member of a growing team, you will work on the Campaign Management for all of our US brands. You will be responsible to lead how we design and execute campaigns across the email channel to win back our former customers. You will have great internal partners to set you up for success.
Candidates must have a passion for Email Marketing, a strong analytical drive, and be excited to push the limits.
You will …
- Own execution of our campaigns to ensure we deliver on our weekly, quarterly and yearly goals
- Identify opportunities to streamline and automate existing processes as we want you to do the least amount of manual tasks
- Pioneer the deployment of complex new email campaign journeys and enable other team members to rebuild the setup
- Work with Brand and Creative teams to ensure campaign assets are planned, meet brand standards, and are completed on time
- Develop and execute segmented marketing campaigns in Salesforce Marketing Cloud through automation studio, journey builder and email studio, primarily focused on conversion of former customers (canceled customers).
- Monitor campaign performance (incl. deliverability), proactively suggesting improvements
- Conduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategy
You are…
- An incredible operator, passionate about execution, automation, and scaling your impact
- Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
- Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives
- Strategic and analytical thinker who is comfortable thinking in terms of both short and long-term goals
- Strong interpersonal skills and can collaborate effectively with relevant teams and people at all levels
- Excited to automate workflows, tackle problems, and grow our communications to be best-in-class across multiple channels.
You have…
- Bachelor’s degree – in the field of business or marketing ideally
- At least 5 years of marketing experience with demonstrated success in email marketing from conception to completion (includes campaign setup, segmentation, calendar management, data analysis).
- At least 1 year of experience analyzing marketing data and creating insights that translate into business strategy
- Experience with Salesforce Marketing Cloud or similar, as well as experience building user journeys
- Basic -or higher, knowledge of HTML, ampscript, SQL and other similar technologies
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
