About the team
Our Marketing Operations team plays a critical role in HashiCorp’s marketing strategies and the execution of successful campaigns. We support Revenue Marketing initiatives end-to-end while consistently optimizing marketing processes.
About the Role
The Manager of Marketing Operations will play a pivotal role in managing our marketing technology stack and automation processes. This role will involve overseeing the utilization of tools such as Marketo, lead funnel management systems, database management platforms, and campaign operations tools. The ideal candidate will possess a deep understanding of marketing automation principles and will be adept at leveraging technology to optimize marketing campaigns, streamline processes, and drive results.
In this role, your responsibilities include but are not limited to:
- Lead and manage all aspects of our marketing technology stack and automation processes to ensure systems are performing at a high standard.
- Oversee the utilization and optimization of Marketo, lead funnel management systems (SFDC), and other marketing automation tools like Jeto, Allocadia, etc.
- Manage lead management processes, including lead scoring, lead nurturing, lead routing, and lead lifecycle management.
- Ensure the integrity and cleanliness of our marketing database through effective database management practices such as data cleansing, archiving fields, etc.
- Coordinate with cross-functional teams to create and execute marketing strategies that align with overall business goals.
- Lead technology integrations with Marketo and other marketing tools, ensuring compatibility and functionality across platforms.
- Collaborate closely with Sales Ops and IT teams to drive alignment on data governance policies, procedures and seamless integrations between marketing systems and other business systems.
- Manage a team of marketing ops professionals, fostering a culture of collaboration, innovation, and continuous improvement.
Professional Skills:
- 8-10 years experience working in marketing operations as a Marketo, or equivalent, admin
- Outstanding ability to effectively manage and develop teams through communication and supportive leadership
- Proficiency with technology platforms (e.g., SFDC, Marketo, Jeto, LeanData, etc.)
- Strong analytical skills with the ability to interpret complex data and provide actionable insights
- Excellent troubleshooting, problem-solving, and optimization mindset
- Exceptional project management skills with a track record of managing multiple projects simultaneously.
- Strong written, verbal communication and presentation skills
- Experience in the software or technology industry
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