Manager, Loyalty

Role Summary

The Manager, Loyalty is responsible for partnering with US & Global Marketing and Global RGM in defining the role of Loyalty in the Marketing Plan & Value. In addition, the Manager, Loyalty builds the business case and performs the post analysis on Loyalty tactics (e.g. accelerators) as well as changes to the Loyalty program partnering closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key O/O leadership groups. Additionally, you will set a promo budget for the Loyalty program and analyze the ROI on the spend, making strategic recommendations to changes in the program. This role will also support the ongoing Next Gen Loyalty Mission and related analysis and market sell-in of those tactics.

Job Duties

• Support Next Gen Loyalty Mission and market implementations/sell-in & execution
• Develop business case & post analysis for changes to Loyalty program as well as Loyalty tactics (e.g. accelerators)
• Provides analysis and inputs on Earned Rewards decisions
• Provides ongoing assessment of Loyalty economics and makes recommendations
• Works with Global RGM on how Loyalty should be integrated in PE3 / Market needs
• Defines the US loyalty strategy in alignment with the Global RGM strategy & Marketing

• 5+ years proven experience required, 3+ years in consulting, client services and/or pricing advisory or strategy, preferred
• Bachelor’s Degree in Accounting or Finance required; equivalent experience will also be considered. MBA or Masters in Finance, Economics, Math preferred
• Ability to frame business opportunities and develop clear, concise and compelling executive-ready communications to various audience groups with minimal guidance
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various findings into actionable recommendations
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization

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