At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Manager, Integrated Marketing
Reporting to the Director of Integrated Marketing, the Manager will drive the development and implementation of holistic omni-channel marketing plans to support key initiatives and priorities. This person will be able to uncover the pivotal insight or positioning for the brand or category that will inform strategy, briefs and go to market plans that drive business and growth.
The role will manage integrated marketing communications supporting the brand, merchandising and seasonal opportunities, and both long- and short-term goals. The ideal candidate will be able to traverse a wide range of marketing programs with ease and fluidity, while providing guidance across cross-functional teams. Integrated marketing experience, ideally with a background as a brand planner, and consumer driven strategy, research experience and direct response and/or growth marketing know-how are a must.
Responsibilities
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Lead and collaborate with cross-functional stakeholders (including Merchandising, Creative, Channel Marketing, Media Planning and more) to deliver quarterly and annual go to market plans against key customer segments and cross-category
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Write messaging/positioning briefs based on insights uncovered from multiple data sources, including industry expertise, business objectives, competitive intelligence and proprietary research.
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Brief creative and media partners, craft go-to-market plan, and establish robust measurement plans
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Manage relationships with internal creative resources, providing strategically grounded feedback during reviews
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Serve as liaison between marketing and merchandising for in-season campaign optimizations, as well as campaign hindsight reporting.
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Inspire new thinking and creative ways to establish our leadership position in the marketplace
Key Skills and Experience Required:
- 7-10+ years of progressive experience in marketing, ideally with specific experience in consumer-driven marketing, growth marketing, creative and channel development.
- A strategic thinker, trend analyst and brand guardian
- Solid understanding of retail, ecommerce, and brand management.
- Proven track record in developing integrated marketing plans in a highly competitive market space.
- Strong ability to analyze results of programs and derive actionable insights and understanding of research (both qualitative and quantitative).
- Ability to synthesize various information/data to identify pivotal insights; strong data visualization skills/storytelling
- Experience leading, influencing and unifying cross-functional teams, peers and partners.
- The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact.
- Success in a matrix organization and a fast-paced, entrepreneurial environment.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
