Manager, Influencer Marketing

Responsibilities

• Contributes to creation of integrated Influencer Marketing plans to meet client objectives; demonstrates tactical and strategic knowledge of integrated principles and skills
• Manages multiple projects for multiple clients from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring deadline and budget adherence
• Demonstrates the ability to write, edit and proofread to create high quality internal and external, channel-appropriate influencer content; contributes to client correspondence (e.g., daily updates, activity reports, wrap reports in a timely manner and proactively, etc.)
• Application of key client information, including general business strategy, industry trends and issues, products/services, key opinion leaders, customers and competitors
• Demonstrates practical understanding of visual communications, desktop multimedia, social media and the digital landscape and how to incorporate these into client programs; plays key role in developing key messages in keeping with clients’ objectives
• Communicates effectively with team members
• Manages vendors to ensure budget adherence and value of services purchased
• Demonstrates ability to troubleshoot client budget issues and to facilitate discussions between client and agency billing departments
• Assists project managers on tracking and monitoring financials (e.g., budget vs. actual)
• Helps coach, mentor and motivate junior staff to produce quality work and challenge them by providing growth opportunities
• Demonstrates effective supervisory and effective task delegation abilities by setting clear expectations and deadlines, providing needed resources, monitoring progress and quality and providing feedback
• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

Requirements

• Minimum of 2 years of full-time experience working directly with influencers, in influencer marketing, talent management and/or at a comparable agency
• BS/BA in related discipline
• Passionate about the role influencers can play in an integrated marketing plan
• Deep knowledge, experience and creative expertise in influencer management
• Ability to lead all steps of the influencer programming process (i.e. identifying influencers, vetting influencers, drafting offer letters, negotiations, review process, program execution and wrap reports)
• Proven record of leading and managing multiple influencer projects simultaneously - projects would include micro-influencer up through top tier talent.
• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

Preferred Knowledge and Skills

• Proven ability with strong writing, as well as the ability to interact with clients professionally and maintain relationships with influencers, agents and managers
• Ability to lead talent negotiations with talent agents
• Experience working with multiple tiers of influencers and leading programs across multiple digital channels
• Knowledge of best practices for all top social media platforms and FTC guidelines
• Knows how to collaborate with an integrated team with varied skillsets and demonstrates an entrepreneurial spirit
• Thrives in a fast-paced work environment with the ability to work effectively across a specific set of accounts by prioritizing tasks and completing multiple items under deadline
• Demonstrate strong interpersonal and communication skills. Communication should demonstrate forward-thinking program needs
• Strong understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming. Good analytical skills in both understanding marketer objectives and analyzing campaign performance
• Demonstrates ability to help develop strategic influencer programming and plans, implement integrated tactics and impart knowledge to account teams and clients
• Ability to lead small to mid-sized accounts with limited senior oversight, inclusive of client communications and management. Serves as client lead when appropriate
• Proficient at keeping a pulse on culture and what is relevant and sharing that information with internal teams and clients
• Ability to feed into New Business work with limited oversight

Measure of Success

• Embody, advocate, synthesize and execute on our ethos of Simple, Soulful, Purposeful and Fearless
• Specific/numeric goals will be shared directly by manager
• Demonstrated growth of influencer knowledge and process
• Consistency in managing multiple project deliverables and timelines
• Embedded in our culture and values, always working in an inclusive and collaborative way
• Consistency in managing multiple project deliverables and timelines
• Positively and eagerness to learn new skills and lead new projects