About the Team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you.
As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty program.
What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.
We also have a good time outside work, but it's best if you experience it first-hand :)
About the Role
As Manager - Growth, your primary responsibility will be to ensure the most optimal channelization of user intent across personas (casual browsers, deal-seekers etc.) and maximize repeat preference for Meesho.
In particular, you will be tasked with expanding our Post-Habit charter. This involves serving the needs for our most active users, enabling repeat purchases, and accelerating adoption of new shopping use cases on Meesho. This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders.
What you will do
- I) Long-term strategy / roadmap: Identify and create projects to generate 10X impact for your charter(s). Take audacious goals, own and deliver impact which are structural and long-term in nature for the company. Some of these include, but are not limited to:
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Conversion Uptick: Identify levers on- and off-app to nudge users from browsing intent to decision-making and purchase.
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ProactiveChurn Prevention: Designing analytics-driven user journeys that adapt to potential experience breaks to prevent user churn
- II) Functional strategy and implementation projects: Identify process improvements (e.g. comm touchpoints, targeted cohort remarketing) that could help us improve the user experience, and drive repeat preference. This will involve:
- Identifying outsized opportunities, with a strong bias towards user-first thinking
- Breaking down the problem into actionable steps and creating a strong hypothesis to prioritize solution areas
- Working closely with org stakeholders and steering the projects till impact
What you will need
- Bachelor's degree from a top tier institute is required; MBA preferred
- 3-4 years of experience, preferably in high-growth start-ups or consulting
- Structured problem-solving skills, 10X thinking, Extreme ownership
- People management skills and ability to collaborate with multiple stakeholders
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
