About EVgo:
EVgo (Nasdaq: EVGO) is one of the nation’s largest public fast charging networks for electric vehicles. Our mission is to expedite the mass adoption of electric vehicles (EVs) by creating a convenient, reliable, and affordable EV charging network that delivers fast charging to everyone. EVgo’s owned and operated charging network is growing rapidly, and we’re working to triple our network size by 2025. We partner with multiple stakeholders including automakers; fleet and rideshare operators; retail hosts such as grocery stores, shopping centers, restaurants, gas stations, and more to make our vision of Electric for All a reality. The EV industry is one of the fastest growing industries in the country. Join us as we charge forward into an all-electric future.
Responsibilities:
- Growth Analysis:
- Generate growth by analyzing customer behavior and consumption patterns, identify opportunities, and create actionable recommendations.
- Measure the effectiveness and ROI from growth initiatives by channel, campaigns, and new customer acquisitions.
- Monitor and analyze ongoing customer trends. Clearly communicate underlying drivers to different stakeholders across the organization.
- Utilize Google Analytics 4 (GA4) and Firebase to track and analyze user behavior and engagement is a plus
- Growth Strategy Development:
- Develop and recommend growth strategies based on data analysis and market trends.
- Help uncover trends and opportunities for improvement – surface insights on factors influencing acquisition and retention.
- Build models to predict user acquisition and retention.
- Member Lifecycle Management:
- Analyze customer lifecycle stages and segments to identify usage patterns at the channel and geographic level.
- Develop and recommend strategies to enhance member acquisition, retention, and engagement.
- Leverage existing CRM tools and analyze, define, and propose customer engagement initiatives.
- Performance Tracking:
- Track and analyze performance of growth initiatives – measure effectiveness and inform future strategies.
- Develop and deploy foundational frameworks to measure growth performance and inform decision making. Including performance metrics (KPIs), measurement definitions and impact sizing.
- Harness data to optimize performance – ensuring acquisition, growth and retention efforts drive business impact and maximize ROI (growth and efficiency). Recommend optimization strategies to improve campaign effectiveness.
- Data Analysis and SQL Querying:
- Leverage SQL to extract, manipulate, and analyze large datasets.
- Build actionable reports using the existing business intelligence tool on behalf of Growth team stakeholders.
- Use Python (basic libraries e.g. Pandas) to conduct data manipulation and light modeling.
- Ensure data integrity and accuracy in all analysis and reporting. Work with finance, BI, and data teams to ensure accurate revenue tracking and reporting.
Required Skills and Experience
- Analytical skills – data analysis including attribution modeling. Proficiency in performance marketing analytics (acquisition and retention, product-led and marketing-led).
- Business acumen – good understanding of business operations and strategy
- Technical skills – including SQL/Python/Excel and BI tools like Tableau.
- Strong analytic reasoning and problem solving skills
- Communication skills and Collaboration – work w/ growth, engineering, and finance. Build partnerships w/ key leaders to identify and define analytics needs.
- Experience with data analysis tools and CRM systems, Amplitude & Braze is a plus.
For job positions in CA, CO, and NYC, the estimated salary range for a new hire in this position is $130,000 USD to $145,000 USD. Actual salary may vary depending on job-related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, discretionary target cash bonus, and restricted stock units (subject to Board Approval). EVgo offers a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
