Manager, Field Marketing Manager (Atlanta)

Marketing professional responsible for executional leadership of both national and local marketing strategies for all Co-Ops within the assigned Field office geography. This role will also work closely with Field and National leadership to build field specific marketing strategies tailored to local needs; ensuring brand consistency. 

Primary Accountabilities: 

• Execute the national US marketing strategy for all Co-Ops within an assigned Field Office geography  
• Customer-centric relationship building, cross-functional engagement and stakeholder management  
• Analyze market trends, customer and business data and insights to drive optimal market-specific solutions  
• Execute customer solutions, driving performance marketing outcomes (i.e., loyalty, personalization / customization, customer service and crew engagement)  
• Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as required  
• Collaborate with national marketing to ensure consistency in brand messaging 

• BA / BS in Marketing, Business Administration or related field 
• Minimum of 4-6 years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)  
• Experience working in a franchise or quick-service restaurant environment 
• Proven track record of successfully executing marketing strategies / campaigns  
• Strong business acumen and analytical skills; ability to translate data into actionable strategies  
• Excellent communication, interpersonal skills  
• Creative thinking / solution-oriented problem solving   
• Agility to respond to changing business and market trends  
• Ability to deliver on key brand and customer centric metrics  
• Strong understanding of consumer experience across digital and media  
• Experience mentoring and developing others 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

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Nothing in this job posting or description should be construed as an offer or guarantee of employment.