Manager, Field Marketing COE

The McDonald’s team is looking for a high energy, marketing professional with an unwavering focus on business outcomes to work on the National Field Marketing team and act as a liaison between Home Office and our Field Offices to aid in the development of Co-Op specific marketing plans, and the local execution of the national marketing plan to profitably build sales, transactions, and cash flow for the company and Owner/Operator restaurants.

Key customers include McDonald’s Home Office Marketing Team, Field Office Management, Co-op Owner/Operators, Field Office Staff and Restaurant Management.

In this role, you will:

• Maintain and strengthen the McDonald's brand position (sales, transactions and cash flow) in support of local Coop plans.
• Communicate the national and field office plans and priorities and partners with key partners including local teams, agencies and owner operators to build Co-op plans that are aligned to the overall business plan.
• Act as a conduit between McDonald’s National Marketing team and Field Marketing team, providing perspective, resources, support and analysis.
• Participate in cross functional teams in support of Coop plans. This includes Menu, Media, Digital, Operations and Technology.
• Identify commonalities and needs across Coop Marketing strategies to help build resources to support and drive business results.
• Improve success of the system plan by ensuring Field Teams have the tools, resources and understanding to advocate for the national marketing plan by securing coop votes.
• Provide leadership points of view, build strong relationships and cultivate collaboration among Home Office and Field Marketing Teams, as well as Agencies and Suppliers to achieve maximum performance.
• Handle day-to-day work flow in support Field Teams and plans
• Gather, analyze, and provides accurate, relevant, and timely inputs to support the development of Coop plans allowing them to make informed and confident decisions.
• Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

• BA/BS in Marketing or Communications Degree required.
• Marketing or Advertising agency experience recommended, preferably within a marketing cross functional team or Field Marketing capacity.
• QSR or Restaurant Services Client or industry advertising or agency experience recommended.
• Strong computer/written/verbal communication skills necessary.
• Competent in excel, business analytics and business case development.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.