Hanover, United States

Part-Time

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

We’re looking for a manager, engagement strategy who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand’s multichannel footprint. This person will guide the brand team from concept to execution, including development of program briefs. You will employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization.

Duties and Responsibilities:

Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs

Lead engagement workshops for tactical planning and pitches

Assist a VP/SVP to architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand

Partner with brand leads to identify strategic imperatives and their associated key performance indicators that all communications will be tied to

Understand individual customers’ needs and those of healthcare portfolio holders

Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty

Bring together creativity and data to create compelling personal experiences that grow our clients’ business

Direct the digital strategy team on individual moments that are important along the customers’ brand journey

Analyze available data and apply thoughtfully across the brand to drive or support agency points of view

Assess campaign and program performance, optimizing and applying learnings to future initiatives

Conduct asset audits, landscape audits, competitive audits, search audits, and various other engagement-related tasks

Execute programs across digital, social, mobile, and traditional media

Provide clients with innovative strategies that span digital, social, mobile, and traditional media

Partner with integrated teams to drive:

Condition experience (customers’ current disease journey)

Customer belief and behavior (by segmentation)

Communications, technology, and influencer audit

Customer/segment activation plan/profile

Customer-brand journey (with catalyst/barriers included)

Tactical planning and program development (high-level)

Support channel-level initiatives: CRM, NPP, social, search, endemic promotion, websites, event-experiences, etc

Job Requirements:

5 to 7 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)

Proficient in Microsoft Office

Familiarity and comfort interacting with Google Analytics

Strong background in data management

Demonstrate expertise in SEMRush

Understanding of user experience principles

Practical experience and strong knowledge of integrated marketing disciplines:

SEO/SEM best practices

CRM experience

Direct marketing

Knowledge of UI design principles

Content strategy

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Manager, Engagement Strategy