Digital Marketing @Dream11
Our focus is on building highly scalable marketing campaigns that will attract crores of sports fans to play fantasy sports on Dream11. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI.
Your Role:
- Handing digital marketing campaigns for Dream11
- Expert campaign manager across platforms (Meta, Google, Direct Publishers)
- Collaborate with cross-functional teams to solve onboarding problems
- Deep understanding of ad-tech and analytics(MMPs, Visualisation Tools, Databases)
- Work with the brand marketing & partnerships teams on Rights, IP, traditional media, collabs etc.
Qualifiers:
- 4-6 years of digital marketing experience at a B2C company
- Knowledge of how customer journey optimisation at B2C companies
- Understanding of online marketing ecosystem(Self-serve platforms, publishers, OEMs, Affiliates etc.)
About Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
Dream11 is the world’s largest fantasy sports platform with 220 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it.
Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.
