Manager - Digital

Overview of job

Mindshare is looking for looking for Manager - Digital who will be managing the client relationship and help drive digital agenda for the respective clients.

Reporting of the role

This role reports to the Vice President, Digital.

3 best things about the job:

1. A fun, dynamic office that is a brilliant mix of working within a heavily entrepreneurial environment while also being backed by the scale of WPP.
2. Being able to work with a client set that are each the global leaders in their industry and who are always open to new ideas and want to push the boundaries of digital innovation.
3. Learn and develop a career within one of the best, and most awarded, agencies in global.

Measures of success

In three months, you would have:

• On boarded onto the key accounts with full induction/training into all other facets of the business such as trading, specialized services (internal and within GroupM).
• Built good relationships with your team and helped them deliver even better work.
• Gained the trust and respect of the clients.

In six months, you would have:

• Managed and delivered effective campaigns and shown strategic leadership.
• Identified ways to improve processes on the account.
• Be able to identify opportunities to drive innovation and efficiencies for the client.

In 12 months, you would have:

• Become an integral part of the core team and a valued member of the agency.
• The proof of your success will be clients’ satisfaction and increasing business profit / commercial results.

Responsibilities of the role:

• Develop and execute digital marketing strategies to drive online traffic and engagement.
• Oversee all digital marketing activities, including SEO, SEM, social media, email marketing, and online advertising.
• Collaborate with cross-functional teams to integrate digital marketing strategies with overall marketing plans.
• Analyse digital marketing performance metrics and report on campaign effectiveness, making data-driven recommendations for improvement.
• Manage digital marketing budgets, ensuring optimal allocation of resources and ROI.
• Lead a team of digital marketing professionals, providing mentorship, training, and performance management.
• Stay current with industry trends, emerging technologies, and competitive landscape to maintain a competitive edge.
• Ensure compliance with data privacy regulations and maintain the security of digital assets.
• Coordinate with external vendors and agencies for digital marketing campaigns and projects.
• Handle escalations and troubleshoot any issues related to digital marketing activities.

 What you will need:

• Minimum 3-4 years’ work experience in a media agency, client-side in-house team, or media owner capacity.
• Strong digital background with a strategic outlook.
• Solid experience in media planning and buying across all digital platforms, with hands-on experience of advertising technology platforms, for example, ad servers, DSPs, Facebook Ads Manager, an advantage.
• Highly evolved presentation and reporting skills.
• Experience in managing multiple work streams and integrating on large projects and teams.
• Demonstrated experience and success working in a client-facing role, with FMCG experience an added advantage.
• An ability to coach and develop junior members of the team.
• Shows the depth of understanding of the industry, business, brands, and consumers in client conversations.
• A passion for data, insights, and ideation.

About Mindshare

• Mindshare was born in Asia in 1997, a start-up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology, and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive years, respectively. In 2018, Mindshare Vietnam won the Mobile Marketing Association’s ‘Mobile Agency of the Year’ and Campaign “Vietnam Digital Agency of the year” awards, along with other global, regional and local acknowledgments of our strategic planning expertise
• To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on linkedin.com/company/mindshare.

About GroupM

• As a part of WPP, GroupM is the world's leading media investment company with a 30% market share and $113.8 billion in annual revenue. One per every three advertisements you see daily are responsible for us globally, whether it is digital, or traditional media.
• GroupM officially formed in Vietnam since 2002 and served as the parent company of media agencies including Mindshare, Mediacom, Wavemaker and the outcomes-driven programmatic audience company, Xaxis. Our office is well-located in Bitexco Financial Tower, Ho Chi Minh City and nurtured by 380+ media lovers cross agencies.

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