Manager, Demand Generation

Manager, Demand Generation

About us:

Founded in 2018, Causaly accelerates how humans acquire knowledge and develop insights in Biomedicine. We enable researchers and decision-makers to discover evidence from millions of academic publications, clinical trials, regulatory documents, patents and other data sources… in minutes.

Using our AI technology, we are developing the world’s biggest knowledge platform in Biomedicine powered by a high-precision Knowledge Graph.

We work with some of the world's largest biopharma companies and institutions on use cases spanning Drug Discovery, Safety and Competitive Intelligence. You can read more about how we accelerate knowledge acquisition and improve decision making in our blog posts here: Blog - Causaly

We are backed by top VCs including ICONIQ, Index Ventures, Pentech and Marathon.

About the Role:

In this role, you will be drive Causaly’s ongoing revenue success. You will play a crucial role in creating and capturing demand and pipeline within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This role requires a data-driven, creative, and strategic marketing leader. The ideal candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results and identifying new opportunities to expand our global customer base.

What you will do:

• Develop and manage our Demand Generation campaigns, using a wide range of channels and strategies (paid search, display advertising, social media, email marketing, webinars, lead forms, etc.)
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Utilize and optimize Hubspot to accurately report on campaign and channel performance
• Kickstart our ABM strategy - utilize your expertise to plan and execute targeted Account-Based Marketing (ABM)
• Lead marketing technology adoption that will enable the team to meet its goals
• Work closely with product, sales, and design teams to optimise marketing campaigns and initiatives
• Conduct in-depth market research to identify new opportunities for growth and optimisation
  
  

Requirements

What is needed to succeed:

• 5+ years of experience in demand generation, growth marketing or digital marketing in B2B SaaS
• Demonstrated success in developing and executing growth marketing strategies and campaigns.
• Experience building and executing ABM campaigns.
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• A creative thinker with a passion for innovation and driving results.
  
  

Benefits

What we offer:

• Competitive compensation package
• Private medical insurance (underwritten on a medical health disregarded basis)
• Life insurance (4 x salary)
• Individual training/development budget through Learnerbly
• Individual wellbeing budget through Juno
• 25 days holiday plus public holidays and 1 day birthday leave per year
• Hybrid working (home + office)

Be yourself at Causaly... Difference is valued. Everyone belongs.

Diversity. Equity. Inclusion. They are more than words at Causaly. It's how we work together. It's how we build teams. It's how we grow leaders. It's what we nurture and celebrate. It's what helps us innovate. It's what helps us connect with the customers and communities we serve.

We are on a mission to accelerate scientific breakthroughs for ALL humankind and we are proud to be an equal opportunity employer. We welcome applications from all backgrounds and fairly consider qualified candidates without regard to race, ethnic or national origin, gender, gender identity or expression, sexual orientation, disability, neurodiversity, genetics, age, religion or belief, marital / civil partnership status, domestic / family status, veteran status or any other difference.