The Manager, Data Strategy and Insights (DSI), Insights & Platform Development is a hands-on individual contributor role at Vestcom, an Avery Dennison company. We are seeking a highly motivated and versatile individual who is passionate about creating campaign measurement & insight platforms that generate the KPIs which inform marketing success. The Manager in this role will also be responsible for identifying insights that lead Vestcom’s clients to invest dollars wisely and uncover competitive opportunity. We are seeking a candidate who is ideally versed in Consumer-Packaged Goods insights and analyses. She/he should have experience in standing up retail analytics models allowing teams to run TvC analyses across multiple retail data models. In this role, you will be the primary developer/implementor of analytical business rules which assess the success of Vestcom’s shelfAdz programming.
The DSI group’s mandate is to support the various Sales teams, dedicated to CPG and Retailer accounts, with different types of Analytics and Data Science solutions, that help grow Vestcom’s business. The DSI group performs data mining pre-campaign to discover opportunities for clients to identify demand in the market. It leverages historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns, and owns the measurement process (T v/s C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive, contextual explanations. Recommendations for optimization opportunities are made for future events based on historical outcomes, best practices, and trending market conditions. To support this, the Insights & Platform Development Manager would be expected to work closely with data engineers, business intelligence specialists, IT, other DSI client facing team members, sales, and clients to ensure that data is accurate, reliable, and accessible for analysis and decision making.
► Key Areas of Responsibility
⦁ Collaborate with business stakeholders to gather requirements and understand data needs.
⦁ Design, develop, and update the measurement engines that assess Vestcom shelfAdz marketing campaigns.
⦁ Transform complex business requirements into modularized functions that guide pre-campaign and post-campaign analytics.
⦁ Direct actions of Vestcom’s IT and Client Retail IT teams in support of the onboarding of new retailer data. Ensure that data is standardized wherever possible to allow for analytics/insights within an integrated Analytics Data Warehouse.
⦁ Leverage data warehouses, data marts, and data lakes to support the development of DSI’s measurement platform as well as new insight deliverables.
⦁ Work with Engineering to implement SQL queries into functions that transform and run campaign analytics against Vestcom’s retail partners point-of-sale information.
⦁ Work with Engineering to Author integration logic that brings together analyses from multiple retailer partners, and 3rd party syndicated partner(s), to provide reporting to Vestcom’s CPG and Adult Beverage clients.
⦁ Work with Engineering to Author new insight deliverables (e.g. Category Buyer Dynamic), which highlight opportunities for clients to seize share, volume and buyers using “intelligent” campaign logic.
⦁ Stay updated with industry trends and best practices amongst our retail partners for campaign measurement.
► Key Qualifications
⦁ Bachelor’s or master’s degree in computer science, business analytics, data science, or related field.
⦁ Proven experience as a Platform Developer in a role(s) that demonstrates this skillset. Deployments in Snowflake or the Databricks platform highly valued.
⦁ Core understanding of KPIs and Insights that matter most to CPG Manufacturers and Retailers.
⦁ Strong experience in analytics, database design, data modeling, and SQL development.
⦁ Familiarity with data warehousing concepts and technologies (e.g., Snowflake, SQL Server, Databricks).
⦁ Familiarity with CRM platforms, such as SalesForce Marketing Cloud and Siebel CRM.
⦁ Strong experience with Python, and opensource data visualization & application frameworks like plotly & streamlit.
⦁ Proficient with cloud platforms (e.g., AWS, Azure, Snowflake, Google Cloud) and their data services.
⦁ Experience working with Analysts, leveraging transactional data in descriptive, predictive, and prescriptive applications.
⦁ Ability to work collaboratively in cross-functional teams and adapt to a dynamic work environment.
⦁ Must have exceptional time management, organizational and problem-solving skills, keen attention to detail, and an ability to multi-task in a fast-paced environment.
⦁ Must have strong oral, interpersonal, and written communication skills.
⦁ Must be able to prepare and effectively present information to large and small groups, employees, and management.
⦁ Ability to embody and reflect Vestcom’s core values
► Additional Requirements
⦁ Travel to other Vestcom locations and client sites may be required a few times a year
⦁ Compliance with applicable Company policies maintaining a drug-free workplace is required
⦁ Compliance with all Company policies is required, including all safety policies and procedures
The salary range for this position is $99,750-$166,250/year
The hiring [base salary / wage rate] range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.
► Additional Requirements
► Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
►Management Disclaimer
Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in this position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.
