At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Are you fascinated by the world of advertising and want to be a part of a team that helps companies make informed decisions about their marketing strategies? Look no further than Nielsen!
As a leader within the Nielsen Marketing Mix team, you'll have the opportunity to analyze and measure the effectiveness of different advertising channels and tactics, informing critical decisions that impact the success of global industries that spend over $600B on advertising. With your help, we can translate this into $60B+ in value. Join a team that values curiosity, collaboration, and forward-thinking, and work directly with clients as a consultant and expert problem solver. Make a difference and become the trusted voice of Nielsen.
Job Overview
When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertiser’s strategies. Globally ~$600B is spent on advertising, our team's mission is to measure & improve the efficiency of every single dollar of our client’s ad budget through our leading market research solutions.
As a member of Nielsen’s Marketing Mix practice, you will work with leading advertisers, media agencies and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budget for the future. You will become an expert in our industry-leading Marketing Mix solution.
You will work in projects globally and be an expert in our solution's delivery process end to end: organizing and reviewing big sets of data for further analyses, interacting with different teams during statistical modeling and translating model results into stories and actionable insights for clients.
This person will also be responsible for taking modeled results and other data points and building out consultative narratives for clients, helping to bring the model results to life in a meaningful and impactful way for our clients' businesses.
Responsibilities
- Establish enduring client relationships with senior decision-makers at clients by demonstrating on-going value by driving client outcomes.
- Lead clients and expand our scope of influence to a wider range of products and with greater depth of involvement
- Providing support to higher management by executing the business strategy and tactics to meet financial target, by building and maintaining ongoing relationships with key persons within client organization
- Development and analysis of marketing mix modeling, and other solutions, typically multiple studies at the same time.
- Design the analytical flow in all projects, in order to guarantee a fluid storyline, validating hypothesis and delivering actionable answers to the client business questions
- Management of own projects and execution guaranteeing quality in terms of deliverables and timeline compliance.
- Lead and influence analysts, continuously develop the team’s expertise in business analytics, enhance each team members’ skill set and address developmental opportunities and assign the appropriate resources to the right tasks in order to achieve desired results.
- Ensure pro-active insights and action-oriented solutions are delivered to the team by being an expert with an ability to explain the methodology behind key analytics to clients
- Deliver insights and recommendations on industry-leading Marketing Mix analytics to senior leaders
- Provide marketing effectiveness subject matter expertise to both the client and the internal team
- Design analytic studies that meet advertisers’ research objectives
- Ability to succeed as both an individual contributor and as a member of a larger team
Qualifications
- Bachelor’s degree in Business, Marketing & Advertising, Statistics, Economics, Engineering, or related field
- Relevant experience of 4 - 7 years
- Experience in position within Consumer Packaged Goods, Market Research, Media Agency or Digital Publishing a plus
- Excellent MS Excel and PowerPoint skills
- Consultative story-telling ability to turn data into insights and package for a C-level audience to maximize impact
- Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
- Strong communication and presentation skills
- Critical Thinking, Analytical Skills and Problem Solving
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $30,000 - $100,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
#LI-LE1
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
