Are you ready to take customer engagement to new heights? Join us as our Senior Customer Marketing Manager.
Are you a marketing expert with a passion for creating unforgettable experiences? Do you enjoy turning ideas into action, driving engagement, and fueling growth? If so, we have the perfect opportunity for you!
As a Customer Marketing Manager, you will be responsible for leading dynamic marketing campaigns to increase awareness, expand services, retain accounts, and engage existing customers. This role involves developing strategies for cross-selling,
upselling, and customer retention, as well as influencing teams to support growth and implementing campaigns and programs to target customers at various stages of their journey with Saviynt.
Join us on this thrilling journey as we redefine the future of customer marketing.
Here, your ideas will soar, your creativity will thrive, and your impact will be felt far
and wide.
Together, let's write the next chapter of success for our company, one electrifying campaign at a time.
Are you ready to unleash your potential? The stage is set. The spotlight is yours. Let's make magic happen!
Responsibilities:
- Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers
- Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives
- Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
- Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals
- Develop compelling marketing messages, content, and offers that resonate with target customers
- Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
- Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
- Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
- Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
- Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization
- Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results
- Successful experience with account-based marketing
- Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case
- Track performance metrics and continuously optimize.
Qualifications:
- Strong understanding of cross-selling techniques and strategies
- Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
- Proficiency in analyzing customer data and driving actionable insights
- Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities
- Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities
- Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers
- Familiarity with various marketing channels, such as email, social media, website, and direct mail
- Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling
- Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns
- Strong collaboration skills with sales and customer success teams
- Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends
- Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms,
- Hubspot/Marketo, and content strategy for website personalization
- Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case
- Ability to track performance metrics and continuously optimize campaigns.
