Manager, Creative Insights
Location: New York, Los Angeles, Chicago, Seattle (Hybrid)
Type: Full-time/permanent
The Creative Content team is hiring a Manager for Creative Insights! Are you passionate about the way imagery works? This role may be for you if you have a natural curiosity about visual communication in all forms and love discussing the content that you come across.
Who You Are:
You are equal parts creative and analytical. You enjoy research and are comfortable sharing your knowledge with the world. You are highly organized and detail-oriented, able to manage the moving parts of multiple work streams operating simultaneously while still meeting deadlines. You are a creative problem-solver who can quickly identify problems and work independently to find solutions. We are seeking an individual who has a pulse on what’s new and next in art and culture and is not afraid to share insights and perspectives with a multi-disciplinary creative team.
Your Next Challenge
- Research & Analysis
- Create subject-area lightboxes in our proprietary content management system to support visual and content analysis.
- Conduct qualitative visual analysis of multi-format creative content, identifying themes/patterns to determine customer trends, content needs and opportunities.
- Interpret proprietary quantitative search and sales data to identify and anticipate directional shifts in customer interests and content needs.
- Work with Sales and Research, Rights & Clearance teams to collect and collate customer feedback on creative content.
- Find and archive tear sheets/swipes from marketing/advertising and industry publications.
- Mine external sources such as consumer research databases, world news, pop culture, advertising, fine art/photography for unique insights that will help internal and external partners understand how shifts in the global landscape will impact creative content.
- Develop compelling and impactful insights by synthesizing above-mentioned qualitative and quantitative findings for internal and external audiences.
- Sales, Marketing & PR Support
- Support Creative Insights regional lead in partnering with local and regional sales and marketing teams to grow key accounts by providing insights on visual trends impacting their business.
- Lead the creation of customer-facing presentations about harnessing visual trends to fuel powerful brand storytelling.
- Collaborate and/or lead in ad-hoc visual research projects for external partners/new business opportunities, providing data-driven visual insights and guidance to relevant teams as needed.
- Create themed lightboxes of visual content and compile related quantitative data for marketing, PR teams, and site merchandising to use throughout the year for promotion.
- Write insightful thought-leadership pieces for the Getty Images Creative Insights website that positions creative offerings as innovative, high quality and industry-leading.
- Attend seminars, panel discussions, and media interviews as needed.
- Content Development
- Provide Editors and Art Directors with context on visual trends and identified content needs to support contributor briefing and shoot planning.
- Collaborate across teams to ensure the content needs identified are fulfilled appropriately.
- Prepare presentations to disseminate visual insights and trends to contributors in-person or virtually.
What You'll Need:
- At least 5 years of demonstrated experience in a related field (e.g., advertising/marketing, research, photography, video, etc.)
- Fluency in the English language
- Strong research and analytical skills, able to synthesize and interpret large amounts of qualitative and quantitative data and turn them into visual insights.
- Basic visual literacy with a broad understanding of photography as a medium, trends in popular culture (film, TV, music, art), global news, etc. Video/filmmaking knowledge is a plus, but not required.
- Basic to intermediate quantitative data literacy and comfort with looking at sets of data and drawing relevant conclusions.
- Excellent communication skills with the ability to present complex ideas to different audiences.
- Proven ability to manage multiple distinct projects at the same time.
- Positive, collaborative attitude with a passion for creative excellence.
- Ability to balance being a key partner, who is empathic towards their peers and seeks consensus, with being a strong advocate and champion for data-driven decision-making.
- Experience thriving in a fast-paced, creative environment while not losing sight of critical details.
- Proficiency in relevant software applications, particularly Microsoft PowerPoint (and/or Keynote) and Excel.
There’s a story in every picture, a narrative in every frame.
We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world.
Working at Getty Images
Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals.
We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work. Our flexible time off policy is above industry standard. We offer premier benefits with options including above-market competitive medical, dental, vision, health plan savings accounts, life and disability plans, global employee assistance programs, legal, pet, home, and auto coverage at preferential group rates and discounts, as well as retirement and financial education and tools. Full-time employees working at least 25 hours per week are eligible for these programs and health benefits on the 1st of the month following their date of hire.
Getty Images Holdings, Inc is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our Employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.
Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours.
Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
