Position - Senior Content Writer
Experience - 4-6 years
Work Location - Bangalore
Responsibilities:
- Open new doors for the KredX' CMS platform for the India market.
- Add qualified sales opportunities to the pipeline quarter on quarter.
- Prospect the leads at length and nurture them, till they are ready to be transitioned for closure.
- Understanding the KredX product suite and creating campaigns and engaging content that will resonate with the target audience
- Craft copy that enables conversion via notifications, SMS, WhatsApp, emails, landing pages, brochures etc.
- Generate creative ideas that build innovative campaigns and then translate ideas into content
- Create impactful social media content following the brand voice and tone
- Drive a primarily outbound initiative to cover an incremental percentage of serviceable TAM in India, week on week.
- Help in executing Marketing campaigns, events and webinars.
- Understand the CMS SaaS platform and very quickly be able to support prospect facing demonstrations.
- Keep the CRM records updated on an ongoing basis.
Skills & Requirements:
- 4+ years in a SaaS / IT product company, pitching to NA / Europe based prospects
- Bachelor's degree in communications, marketing, English, journalism, or related field.
- Proven copywriting experience of 3-4 years at leading financial publications or in the content marketing team of a reputed fintech/start-up/enterprise.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- Effective communication skills
- Proficient in all Microsoft Office applications.
