Manager, Brand Marketing - Audience Strategy

Role is responsible for building dedicated audience-specific plans for assigned segments to drive market share growth; supporting daily management, education and relationships with multicultural committees  

Primary Accountabilities:  

• Collaborate with senior leadership to break down the overall business strategy into detailed audience-specific plans for assigned audiences.  
• Provide strategic consulting to national and local marketing teams on audience growth opportunities and tactics.  
• Manage relationships with the multicultural committees and owner / operators, preparing reports and insights for review.  
• Lead training efforts for both national and local teams, ensuring alignment and understanding of audience-specific strategies.  
• Analyze audience data to measure the effectiveness of campaigns and adjust strategies accordingly.  
• Ensure consistency in audience strategy execution across markets and regions. 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860 – $143,900 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• BA / BS in Marketing, Business Administration or related field. 
• 6-8 years of experience in marketing, audience strategy or business consulting  
• Experience working / influencing franchisees and owner / operators  
• Multicultural experience preferred 
• Strong analytical skills with the ability to connect business strategy to audience insights.  
• Experience working with national and local teams to educate / inform rationale behind audience strategies.  
• Strong project management and communication skills.  
• Ability to present data-driven insights to senior leadership. 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

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