Boston, United States

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Manager Analytics, you will…

Be the driving force behind data-driven decisions, providing comprehensive marketing analytics support across diverse client accounts. You’ll partner with clients to identify key performance indicators (KPIs) aligned with their business goals and design strategic measurement and testing plans to ensure success. Leveraging your expertise, you’ll evaluate and recommend top-tier measurement tools and partners, enabling clients to optimize their marketing strategies and achieve impactful results.

Be Accountable and Responsible

Implementing and testing tracking infrastructure prior to campaign launch, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
Aggregating data from various sources (including but not limited to; site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
Providing quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market
Drawing insights from campaign data and making actionable recommendations for improvement; presenting findings to internal teams and/or clients
Developing and maintaining relationships with key partners in the data, measurement, and analytics space
Providing accurate and timely review of junior staff work products as needed

These are the qualifications we’re looking for

4+ years of experience as a hands-on marketing analyst
Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The TradeDesk)
Intermediate level proficiency in Microsoft Excel and pivot tables
Detail-oriented and well-organized
Strong qualitative and quantitative skills
Strong communication skills (written & verbal)
Ability to manage timelines and multitask across a variety of projects
Ability to work independently as well as part of a team

#LI-NT1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $105,000 - $112,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

Ability. Mastering our craft
Agility. Delivering with a growth mindset
Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

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