Local SEO Strategy Lead

We are seeking a highly experienced and adaptable Local SEO Team Lead to lead our newly formed local SEO service team.

You will have clear passion for helping local businesses across all industries, and in multiple countries, win in their local markets.

You will oversee the adaptation of SEO strategies and creation of unique content packs and supporting materials for each SEO services customer. You will guide and lead your team of SEOs to efficiently deliver on these strategies and playbooks ensuring that we boost visibility, generate leads, and deliver a positive ROI for every customer.

You will own and refine our SEO playbooks and SOPs that guide the team to deliver efficiently. You will work closely with the SEO Operations team to streamline processes and ensure a balance of quality, efficiency, and profitability. Additionally, you will evaluate new tools and AI solutions that enable faster, more effective results for customers.

As a team leader, you will manage and mentor senior SEO managers, fostering a culture of continuous learning and teamwork. You’ll provide regular feedback, run training sessions, and play an active role in recruiting and growing top SEO talent.

Your influence will be felt well beyond your immediate team. You will support the marketing and sales team, helping them to attract and win new customers. And you will support the SEO Account Team, ensuring that we deliver great outcomes for customers and handle their questions and concerns with transparency and clarity so they come to trust and depend on BrightLocal. 

Local SEO Service Delivery

• Create and adapt the playbooks and SOPs that all team members follow to successfully deliver the SEO strategies for all customers;

• Ensure close collaboration with the SEO Service Delivery team to help them identify opportunities to improve and streamline the delivery of SEO services, while balancing quality, efficiency, and profitability;

• Identify and validate new tools and AI solutions that enable us to deliver better results, faster for customers;

• Be a point of escalation for struggling, failing, or frustrated customers who need additional support and hand-holding.

Line Management & Leadership

• Directly line manage all Senior SEO managers;

• Provide regular feedback, coaching, and training to SEO team members to help them improve their knowledge and performance;

• Run regular training sessions with the SEO team to expand their skills and keep them updated on new strategies, tactics, and best practices;

• Foster a culture of continuous learning, collaboration, and customer-focused service delivery;

• Identify and recruit high-potential SEO talent to join the SEO team as we expand;

• Foster a collaborative environment within the whole SEO Service team that encourages teamwork, speaking up, and shared success at all times;

Content, Auditing, and Customer Advisory

• Act as a key point of escalation for challenging customer issues, providing trusted guidance to customers and account managers to help them resolve issues;

• Audit customer content packs to ensure they are focused on right products and services, are well written, and will drive the right outcomes for customers;

• Provide support to SEO Account Managers on challenging customer calls, clearly explaining our SEO strategy and how we drive long term impact for customers;

• Conduct periodic customer performance audits to ensure we’re delivering good outcomes for customers and adapting SEO strategies as needed;

• Conduct in-depth reviews of struggling accounts to develop recovery plans and action steps.

• Directly line manage all Senior SEO managers;

• Provide guidance and support to the SEO team at all times;

• Identify and recruit high-potential SEO talent to join the SEO team as we expand;

• Ensure Snr SEO managers always put the needs of the customer first and support each other to deliver positive ROI for all customers;

• Provide regular structured & informal feedback to individual SEO team members to help them improve their knowledge and performance;

• Run regular training sessions with the SEO team to expand their skills and keep them updated on new strategies, tactics, and best practices;

• Foster a collaborative environment within the whole SEO Service team that encourages teamwork, speaking up, and shared success at all times;

• Inform and educate the wider BrightLocal team, inc. Leadership, of latest/predicted changes and trends that impact our customers and us;

• Collaborate closely with the Product & Engineering teams to improve their understanding of local SEO strategy & tactics to guide product development;

• Run onboarding training for new team members to get them familiar with SEO and quickly build up their domain knowledge.

• Collaborate with the marketing team to develop fresh research and content ideas that extends BrightLocal’s status as an industry thought-leader and helps us attract new customers;

• Participate in sales pitches with high value Brand and Agency prospects to provide strategic SEO insights that convince customers of authority;

• Participate in debates and provide answers to questions raised by in our ‘Local Pack’ facebook community;

• Collaborate with the marketing team to share customer success stories and support content development.