Local Activation Manager

**We are hiring nationwide but encourage candidates within a commutable distance of the following markets to apply**
California - Northern & Southern
Colorado - Denver
Florida - Tampa, South Florida
Illinois - Chicago
Texas - Austin, Dallas
Wisconsin - Milwaukee

WHAT ARE WE LOOKING FOR
Momentum is looking for passionate Local Activation Managers to lead planning, coordination and execution of local and regional brand and portfolio events.

You’ll manage client, territory, and ambassador relationships, providing day-to-day guidance and develop highly influential relationships both internally and externally to build the WGS brand with target audiences, achieve growth, and perform against KPIs.

HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)

• Work hand in hand with Division Marketing to plan & activate HQ Brand Programs (e.g. SMSW & Milagro masterclasses, Hendrick’s Cucumber Companion & Deconstructions, etc.) in local market  
• Assist with execution of locally planned events & activations alongside Division Marketing Manager (i.e. golf tournaments, wine & food festivals, charity events, whiskey fests, trade shows, etc.) 
• Manage ordering, storage and transportation of local event and event POS assets.  
• Coordinate and lead setup & breakdown of local events - POS, samples, print work, etc. 
• Work hand in hand with local commercial team, OPS & ADS team to schedule and coordinate staff trainings for key on and off-premise accounts  
• Work hand in hand with local commercial team, OPS & ADS team to schedule, coordinate and support key on and off-premise accounts with activations (including samplings)  
• Manage on and off-premise sampling agencies.  
  • Ensure agencies are meeting local sampling event staffing needs with high-quality samplers 
  • Ensure agencies (and samplers) are trained on brand knowledge, sampling event process, featured cocktails, key talking points, give-aways, etc. for each brand/ brand activation.  
  • Ensure agencies are stocked with appropriate sampling tools (uniforms, POS, give-aways, sell sheets, etc.) and are using appropriate tools with each sampling event 
  • Ensure agencies comply with data capture process and data roll-up requirements. Ensure all data roll-ups are submitted to WGS in a timely manager 
• Work in partnership with Division Marketing, Brand Ambassadors (BA), and local commercial team to schedule and coordinate BA visits to local markets including scheduling and coordination of staff trainings, distributor trainings, customer education, consumer and trade events, blitzes, etc.  
• Work with Division Marketing to ensure the local event activation budget is being tightly managed
• Maintain local event calendar and disseminate to local team and Division Marketing every two weeks 
• Partner with Division Marketing Manager and local distributor marketing lead to find, research and recommend appropriate local events for brand participation. 
• Act as WGS ambassador of full portfolio  
• Responsible for managing budgets against the goals and expectations set by the Brand Marketing Teams, as well as building highly influential relationships with key on-premise, off-premise and distributor audiences that help advance the portfolio, build the brands among the target audiences, help achieve growth and perform against the set KPIs. 
• Share best practices across regions, recommending implementation of new policies or programing as appropriate.  
• Create an effective post event recap for all events within 2 weeks of event close
• Demonstrate a current working knowledge of alcohol sampling legal restrictions across multiple-states and municipalities 
• Maintain a current working knowledge of relevant competitive and category landscape and provide regional competitive tracking and reporting 
• Supporting Momentum’s Values
• All other duties as assigned

 
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Bachelors Degree, preferably in Marketing is preferred, but not required
• Minimum 2-3 years of event planning and execution experience 
• Minimum 2-3 budget management experience
• Experience working with brand, agency and sales teams required
• Highly effective relationship builder and influencer
• Detail-oriented
• Motivated / Self-Starter, proven ability to “get-the-job-done”, that’s able to work independently and as part of a team 
• Strong organizational and interpersonal skills
• Strong written & verbal communication skills. Candidate will be expected to give compelling and insightful trainings to sampling agencies
• Ability to work independently and as a team 
• Ability and willingness to “pitch-in” and get the job done 
• High level of IT proficiency
• Understanding of the 3-tier US liquor regulatory environment and the on and off-premise channels preferred 
• An entrepreneurial attitude. Pro-active thinking. Ability to drive thoughtful dialog, own a room and roll with the punches 
• Ability to work in a fast paced environment and comfortable navigating client asks 
• Experience in field marketing 
• Successful and resourceful client manager with an ability to build relationships and business effectively 
• Keen ability to identify opportunities and resolve challenges 
• Experience managing/training/mentoring  
• Experience managing budgets  
• Knowledge of local on-premise spirits market, including local laws & statutes 
• Minimal travel as required by Client /Agency team 
• Must be willing to travel within 75 miles of city center
• Comfortable lifting up to 30lbs and dollying up to 100lbs
• Must be willing to work nights & weekends

ABOUT US – MOMENTUM WORLDWIDE 
Momentum is an agency of doers. We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design, and Production. 

We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

WHAT CAN YOU EXPECT FROM MOMENTUM

At Momentum, we expect our employees to embody our values!
Our Core Values of Be One, Do Great Work, Have Fun, Give Back and Grow empower an environment where we challenge ourselves professionally and encourage each other personally.

At Momentum, we make our differences matter!
Who we are matters.  We choose to hire diverse voices from all walks of life.  We choose to make our culture one where everyone can be their authentic self and speak in their voice. We choose to give each other permission to get things wrong, so we can learn to make them right.  We choose to celebrate the bravery of our peers and we choose to be collectively responsible.

At Momentum, we make our actions matter!
Making it matter means always choosing the sustainable option. It means designing waste out from the start.  It means working with the right materials. Sourcing locally, innovating off-the-shelf solutions and reusing and repurposing. It means powering smarter. Traveling less. And only working with vendors who do the same. Make it matter means becoming the first experiential agency in the world to receive 2 ISO certifications.

At Momentum, we make our people matter!
We choose to make your workplace part of your wellbeing. We choose a hybrid work model. We choose no meeting Fridays. We choose to let ourselves take as much Time Well Taken (vacation) as we need. We choose education programs that help our people develop professionally and personally. We choose tuition reimbursement. We choose to match your 401K. We choose to make your financial wellbeing our priority. We choose to make our people’s lives matter.

MOMENTUM BENEFITS

• Time Well Taken (our flexible benefits plan that allows you take the time you need)
• Hybrid Work model – ability to work from home or in office
• Holidays and Winter Break (agency closes between Christmas and New Years holidays)
• No meeting Fridays
• Curated DE&I programs and initiatives
• Medical, Dental and Vision plans
• Short- and Long-term disability
• 401(K) with company match
• EAP – Employee Assistance Plan
• Tuition Reimbursement
• Work from Home stipend
• Referral bonuses
• Training and development opportunities
• Flexible Spending Account
• Health Saving Accounts
  
  

At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability – or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment.