Job Title: LinkedIn Ads Specialist - - B2B Marketing   
Position Type: Contract, Full-Time, Remote
Working Hours: US EST

About Pavago:

Pavago is seeking an experienced and highly skilled LinkedIn Ads Specialist for our client, specializing in B2B marketing and content marketing. The ideal candidate will have extensive knowledge of LinkedIn Advertising, including LinkedIn Insights Tags, and a strong background in HubSpot, Meta Advertising, Google Advertising, and attribution models. This role requires proficiency in setting up and managing workflows for forms, landing pages, opt-in pages, and utilizing workflow automation to track and optimize conversions. The goal is to provide precise metrics for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and other key performance indicators (KPIs) essential for business growth.

Key Responsibilities:

• LinkedIn Advertising: Develop, implement, and manage comprehensive LinkedIn ad campaigns, leveraging LinkedIn Insights Tags to enhance targeting and performance.
• Campaign Management: Oversee B2B marketing campaigns across multiple platforms, including Meta, Google, and others, ensuring strategic alignment and effectiveness.
• HubSpot Expertise: Utilize HubSpot for creating and managing workflows, email automation, landing pages, forms, and opt-in pages. Ensure accurate tracking and reporting of marketing activities.
• Attribution and Analytics: Set up and maintain attribution models to track campaign performance. Analyze data to provide insights into CAC, LTV, cost per lead, MQL, SQL, and closed-won metrics.
• Content Marketing: Collaborate with the content team to create and repurpose content for ads, ensuring alignment with B2B best practices.
• Workflow Automation: Design and implement automated workflows to streamline marketing processes and enhance lead nurturing and conversion tracking.
• Performance Optimization: Continuously monitor and optimize campaigns to improve ROI and other key metrics. Provide regular reports and insights to stakeholders.
• Collaboration: Work closely with sales, marketing, and content teams to align strategies and achieve business objectives.

What Makes You A Perfect Candidate:

• Analytical Mindset: Ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance.
• Content Marketing: Familiarity with B2B content creation best practices and the ability to repurpose content into effective ads.
• Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.
• Organizational Skills: Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously.

Required Skills and Qualifications:

• Experience: Minimum of 5 years of experience in media buying, with a significant focus on LinkedIn Advertising and B2B marketing.
• Platform Proficiency: Extensive experience with LinkedIn Advertising, LinkedIn Insights Tags, HubSpot, Meta Advertising, and Google Advertising.
• Technical Skills: Strong understanding of attribution models, analytics, and reporting tools. Proficiency in setting up and managing marketing workflows and automation.
• Certification: HubSpot Certification, Google Ads Certification, or any other relevant certifications.
• Industry Knowledge: Understanding of industry-specific trends and best practices in B2B marketing.
  

What does a typical day look like?

In this role, each day starts with strategizing and executing LinkedIn ad campaigns, ensuring precision in targeting using LinkedIn Insights Tags. Managing B2B marketing campaigns across various platforms, such as Meta and Google, follows, aligning strategies for maximum effectiveness. Leveraging HubSpot expertise, the day progresses with creating and managing workflows, email automation, and tracking marketing activities meticulously. Analyzing campaign performance through attribution models and providing insightful metrics on CAC, LTV, and other key indicators is integral. Collaboration with the content team to create optimized ad content and streamline marketing processes through automation continues throughout the day.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you possess a mastery of digital advertising platforms and a fervor for driving business growth, we welcome you to our team. As a Media Buyer at Pavago, you'll spearhead the development and execution of dynamic LinkedIn ad campaigns, utilizing advanced targeting strategies and insights to optimize performance. Your expertise in campaign management across diverse platforms, coupled with proficiency in attribution modeling and analytics, will be pivotal in driving measurable results and maximizing ROI. Join us in shaping the future of B2B marketing and content marketing, where innovation meets impact.