Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy.
Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
You’ll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you’ll do
- Customer and business understanding
- Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value.
- Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work.
- Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity.
- Project execution
- Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement.
- Leveraging internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief.
- Assist with building communications in SFMC (emails, SMS, push), adding personalization within assets, using dynamic content, and setting up batch sends.
- Data application
- Know and understand the customer success metrics relevant to your role, continuously review and analyze data to find opportunities for growth.
- Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences.
- Analyze experiment and journey performance, tying it back to the original objectives and hypothesis.
- Innovation
- Ideate and support optimization within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach.
- Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards.
- Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack.
Success looks like
- Help plan quality and holistic customer journeys that link to OKRs.
- Rapid execution and demonstrated iterative approach - putting your test and learn findings into action to drive uplift on primary conversion metrics.
- Contribute to building and maintaining an inspiring team culture.
- Strong working relationships with stakeholders and peer teams.
What you’ll bring with you
- Educated to degree level or equivalent
- Experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Skilled with Google Analytics and utilising internal dashboards
- Experience in Salesforce Marketing Cloud and Sales Cloud is highly regarded.
- Data driven and customer focused
- Able to identify opportunities of value for the business and customer and deliver programs of work off the back.
- Knowledge and understanding of customer lifecycles and audience segmentation.
- Excellent project management skills and ability to juggle multiple projects at once.
- Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment.
Why Xero?
Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
