Lifecycle Marketing Specialist

Please note, we are only considering candidates who are within a commutable distance to our Chicago office. Fully remote applications will not be considered at this time. 

The Opportunity at Culture Amp

The Lifecycle Specialist role is plays a crucial role in the development and execution of integrated email programs and initiatives to drive higher engagement and retention within our customer base and drive new business with prospects. The ideal candidate is creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and work closely with cross-functional leaders and peers to enhance the reach and impact of our customer and prospect engagement. In this dynamic role, you'll be vital in developing and executing strategic marketing campaigns that nurture leads, engage existing customers, and drive long-term customer lifetime value - leveraging marketing automation and technology to personalize the customer journey at every touchpoint.

As one of the members of our Marketing Team, you will:

• Collaborate with cross-functional teams (marketing, sales, customer success) to develop and execute lifecycle marketing campaigns.
• Design and build automated nurture programs tailored to specific customer segments and buying stages.
• Create compelling content (e.g., email copy, landing pages) and conduct A/B tests to optimize campaign performance.
• Analyze customer data to identify personalization opportunities and implement advanced segmentation and personalization strategies.
• Develop and implement strategies to engage and delight customers post-purchase, enhancing loyalty and lifetime value.
• Track and analyze campaign performance metrics to generate insights and guide future optimizations.
• Share insights and best practices to elevate the overall customer lifecycle marketing strategy and ensure alignment with sales and marketing goals.
• Stay informed of product updates and company initiatives to integrate them effectively into campaign messaging and maintain a seamless customer experience.

Responsibilities:

• Use lifecycle management strategies to design, test, and optimize email campaigns for conversion and retention; create detailed customer personas, map their journeys, and develop personalized content strategies to build loyal relationships and minimize unsubscribes.
• Set up and optimize marketing automation workflows to nurture leads, guide them through the customer journey, and maximize retention through account-based nurturing and win-back programs, ensuring compliance with industry standards and privacy policies.
• Implement a measurement framework and core metrics to demonstrate email effectiveness, collaborate with leadership on goals, report on key conversion and revenue metrics, develop and optimize A/B and multivariate testing strategies, ensure deliverability by monitoring relevant metrics, and analyze marketing performance to provide recommendations for improvement.
• Manage workflows and coordinate with creative, digital marketing, and communication teams to meet deadlines; oversee and report on email marketing campaigns, using results to determine ROI and suggest improvements; and manage cross-departmental email calendars, send volumes, targeting, and cadence based on performance testing and segmentation.
• Oversee the chatbot's operations by creating engaging scripts, integrating it into marketing campaigns, continuously updating content based on user feedback, and tracking performance metrics to optimize effectiveness.

What you bring to our Camp:

- Proven track record of driving major self-service and digital-first customer advocacy programs at scale (adoption, engagement, renewals, advocacy) with strong business results
- Deep understanding of the relationship between low-touch customer and product data to identify the optimal paths for digital communication, education and engagement
- Creative and methodical problem solving. Bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one-team
- Experience in campaign reporting and leveraging insights from analytics tools like HubSpot, Marketo, Eloqua, Looker, Tableau, & Salesforce to improve campaign performance.

You also bring:

- 3+ years of experience in marketing, with a focus on customer lifecycle marketing or email marketing preferred in SaaS/technology companies.
- Proven ability to collaborate and build rapport with cross-functional teams from sales to marketing functions. 
- Experience in campaign reporting and leveraging insights from analytics tools like Looker, Tableau, & Salesforce to improve campaign performance.
- Experience partnering with SDR teams to optimize lead conversion, and a strong record of working with Sales to exceed goals.
- Experience analyzing user interactions and chatbot data to identify areas for improvement and implement changes.
- Creative and methodical problem solving. Bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback
- Solid understanding of marketing automation concepts, including segmentation, lead nurturing, and customer journey mapping.