Lifecycle Marketing Manager

About the Role:

A core component to Nayya’s success is our ability to engage and communicate effectively with our users. As the Lifecycle Marketing Manager, you will play a critical role in driving and scaling this strategy at Nayya. Working closely with the Product team you will drive user engagement with Nayya products throughout their journey.

You will build and optimize new campaigns to users, crafting engaging messaging, templates, and designs. You will measure performance, identify areas of opportunity, run A/B tests, and drive innovation to drive Nayya product utilization. You will partner cross-functionally with Product, Customer Success, Product Design, and Product Marketing to influence other components of our consumer engagement strategy, starting with email and expanding from there. 

This is a new and growing team in a highly entrepreneurial environment, so we will also look to you to help us build a sustainable communications process that will support our goals.

Responsibilities:

• Own the overall email lifecycle marketing strategy across our core products for year-round user engagement
• Identify and measure email marketing KPIs
• Develop and roadmap lifecycle engagement opportunities and campaigns across all products
• Create and own documentation for all employee communications
• Own the content creation of emails from messaging and branding to creating templates
• Develop and implement a multi-channel Performance Marketing strategy, including drip campaigns, enrollment announcements, and nurture content strategy
• Analyze and report on the effectiveness of lifecycle marketing campaigns. Use data to make informed decisions about optimizations to your strategy 
• Conduct A/B testing on campaigns and other tactics to improve business outcomes
• Monitor user and client feedback from email campaigns to continuously improve client experience and marketing efforts
• Stay up-to-date on industry trends and best practices in Engagement Marketing and incorporate them into the strategy

Qualifications:

• 5+ years of lifecycle marketing experience with 1+ year at an early-stage startup
• 2+ years of direct people management experience
• Expert-level experience with the email marketing platform Braze
• Intermediate knowledge of editing and troubleshooting HTML and CSS
• Metrics-driven orientation with the ability to frame up project work through a business impact lens and skill in scaling that skill across the broader team
• Experience building email campaigns, from success metrics to ideation to execution
• Experience in segmentation and personalization of campaigns across multiple channels
• Experience working within or in close partnership with product management
• Excellent written and verbal communication skills.

Success looks like:

• Within 30 days: Within 30 days, you’ll understand the Nayya product, use-cases, and our goals. You’ll clearly understand how user interact with Nayya and the current user communications in place. You will have met with key stakeholders, including cross-functional team members and manager to understand their role in influencing the performance marketing program. You’ll have worked with Product Marketing and Product to understand the engagement email strategy and be able to convert that into a tactical plan to execute 
• Within 60 days: You’ll be able to manage outbound campaigns and setup engagement emails from scratch including the overarching campaign strategy, individual campaigns including design and content, and building email journeys with a focus on efficiency to allow for personalization and future product expansion
• Within 90 days: At this point, your main focus will be informing and executing a tactical roadmap to drive engagement  

The salary range for New York based candidates for this role is $120,000-$150,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience. 

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